Immigration Lawyer Websites: 2021 Attorney Marketing Guide

September 01, 2021
immigration law

Currently, the field of immigration is as busy as it is fast-paced. There are a number of clients that need legal help in all realms of immigration law, especially family-based and business immigration. 

If you are an immigration lawyer, there are several special considerations you’ll need to make for your law firm website, both in terms of content and structure.

Steps for a Great Immigration Attorney Website

User-Friendly Translation


Perhaps one of the most obvious considerations is the language of your immigration law websites. In order to make your law sites more user-friendly for immigrants and any friends or family members who might be assisting them, you should consider making the content (at least) bilingual. 

This consideration will also be influenced by the type of immigrants you work with within your geographical area. While Spanish seems like the most obvious choice, some immigration lawyers might need content in Creole, Russian, or Mandarin. 

How exactly to display your multilingual content is open to debate. There are plugins, for instance, that will display a range of flags off to the side of the screen, even as browsers scroll up and down the pages of your immigration lawyer site. By selecting one of the flags, the content on the page will be translated into their preferred language. 

You can also just display the content on the same page by alternating languages within the content.

However you get it done, you should not rely on tools like Google Translate. A human being who understands the nuances of the language, and especially any relevant legal terms, will help you avoid presenting erroneous material or making a bad impression, and thankfully Law Firm Sites can offer translation services.

Easy Navigation


All law firm websites, regardless of the practice areas, should be easy to navigate and mobile-friendly.

However, this consideration is even more important for an immigration lawyer website. Some potential clients may not have access to a desktop computer, and use their mobile phones for browsing the web to locate services.

And some clients from outside the US may even have less exposure to the idea of using the internet for goods and services. 

For these reasons, a navigable law firm website design with working links and a mobile website design for law firms display is crucial. 

Mobile-friendly sites are also more conducive in terms of browsers sharing your content on social media, which can be a great business boon. Sharing of your content will also increase if your blog posts reference updates in immigration law.

Relevant Immigration Content

relevant content

The content itself should be relevant to the topic of immigration law. This might include practice area pages that highlight immigration law areas practiced by your firm. 

For example, an ongoing blog discussing the same content in-depth will also benefit your potential clients and improve your SEO for immigration lawyer. Visas, immigration forms, and industry-specific information are just a few topics to cover. 

But broadening the scope of your content to include material such as information about community services and resources for immigrants will also boost the content score of your lawyer web site and provide a better user experience. 

If you want to appeal directly to potential clients who are considering immigrating to this country, you need to take the direct approach. Your legal site needs to be filled with content that includes the relevant law firm keywords that people are using to research law firm websites in their area.

It’s also helpful to focus on your specific geographic area. Oftentimes, and depending on the legal issue, a client would like to be able to meet with the attorney in person. 

Though immigration is federal law and clients can receive service from any firm in the country, you can attract more clients in your area when you clearly state where you are located.

Contact a website attorney marketing firm

In terms of easy navigation, mobile-friendly versions, relevant content, and multilingual offerings, Law Firm Sites is able to help your immigration law firm build and maintain a comprehensive and impactful web presence. 

Additionally, we can assist in the SEO for attorneys work that will make your immigration law firm the one that gets in front of immigrants needing legal assistance.

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Emma Carpenter