How to Create a Website for a User’s Experience
While keywords and backlinks are crucial to your website’s SEO, it’s important to not build a website or marketing plan that’s only focused on appealing to Google. Ultimately, your goal is to attract customers and clients, and an effective way to do this is to improve user experience.
What is User Experience?
User experience (or UX) is just what it sounds like: focusing on design elements and formatting techniques that show clarity and elegance on websites for law firms. A great user experience will encourage users to stay on your site for longer, which will also help your SEO.
If your attorney websites are created in a smart way, every design element will lead them to what you want them to do. Having contact information or contact forms on every page is a way to do this. Links to other related pages is another way to do this.
How to Improve UX
Many website elements contribute to a great user experience. Here are a few we look out for:
Don’t Fill Up Every Space
This is a common principle for almost any type of design, not just web design. There needs to be a bit of white space on the page in order for your site to look modern and clean. Empty space also helps to bring focus to more important areas (see below).
Sidebar menus are a great way to aid in the navigation of your website. For example, if a user is reading through your divorce practice area page, they can easily navigate to your child custody practice area page through the sidebar links (see below).
Having a clear hierarchy of pages really helps to improve your UX. For example, if you have a practice area page, you could have a hierarchy like so: Practice Area page which leads to criminal defense page which then leads to DUI/DWI page (see below).
Here at Law Firm Sites, we always check to make sure that your law firm website designs are responsive to all window sizes and devices. If a layout and design work well for a desktop computer, it probably won’t work for a mobile device, which is why a responsive design is so critical.
In addition to the above steps we take, we also ensure the following on law firm websites:
- Fast page loading speed
- Engaging calls to action
- Contact information on all pages
- Easy-to-use contact forms
- Clickable phone numbers (this is especially helpful on mobile devices)
UX and SEO
Google changes the algorithm for SEO often, and there has been a shift in recent years to focus more on UX, which is what really drives us to create this focus as well.
Google tries to recommend websites and rank websites higher that are more helpful to users, and UX is a way Google can look for this. And as mentioned before, great UX will keep your potential customers clicking through your site more and for longer, and they’re more likely to come back later. It’s a win for everyone.