SEO Tips: Social Media

March 30, 2021
social media

The days where advertising is based solely on billboards and radio commercials are long gone, and it’s more important than ever to show your active presence online through social media.

Here are a few tips to make sure you’re utilizing your social media platforms in the best possible way.

Optimize Profiles

When we discussed improving your local SEO, we introduced the idea of Name, Address, and Phone (NAP). To help your brand recognition and optimization, having consistent firm names, office addresses, and phone numbers are essential.

Checking NAP consistency across all of your social media platforms can be a quick and easy way to improve your online presence, and Law Firm Sites can help with this step.

Staying Active

Staying active on your social media helps to show your current and potential customers that you’re responsive, are knowledgeable about current events, and that you’re approachable.

There are many ways to stay active on your social media pages. Here are some easy ideas to do this:

  • Post frequently. Every time a new blog is published on your website, you can share a social media post linking to the new blog
  • Reply to comments – both good and bad!
  • Share posts from other accounts
  • Allow for others to reshare your posts on their pages

Social Media Icons

An expert law firm website design company can help you connect your social media pages to your website through icons. We will typically put these linked icons on every page of your website near your contact information. You can even see an example of this by scrolling down this very page near the bottom.

We can also create a “share” option on each of your blogs, so your website visitors can share blogs to their own social media pages.

Which Platforms to use?

Along with the wide variety of social media websites and apps out there, there’s also a variety of ways you can use these sites for your firm. Here are the most common ways to use these sites.

Marketing

If you’re wanting to reach more people in your local area and connect with them regularly, here are some social media sites you can use:social media

  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
  • Youtube
  • Pinterest 

Research

These social media sites are more discussion-based and would best be used to learn about the issues that matter to your clients.

  • Yelp
  • Quora
  • Avvo
  • Reddit
  • NextDoor

When deciding which platforms to use, keep in mind where your intended client target is, as each site will appeal to a slightly different demographic.

Helping SEO

The connection between SEO for attorneys and social media isn’t direct, but there is a connection. The biggest reason a social media presence helps your SEO is through sharing content on multiple pages (i.e. other users reposting your content). The more people see your content, the more likely you are to build a stronger linking system for your site, which will improve your SEO for law firms significantly.

If you have any questions about how social media can fit in your lawyer SEO marketing strategy, don’t hesitate to contact the experts at Law Firm Sites.