Technical SEO for Law Firms: A Beginner’s Guide

September 24, 2021
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Are you looking for a way to increase the amount of traffic going to your law firm website? If so, it’s essential that you understand SEO for attorneys. If you plan your attorney web design and SEO for law firm websites carefully, you should be able to stand out from the crowd. That is where an internet marketing for lawyers firm that focuses on technical SEO can help you. What is technical SEO, and why is it so important for internet lawyer marketing? 

The Three Aspects of SEO

three aspects of SEO

In general, there are three broad categories of search engine optimization regarding attorney internet marketing. You need to think about all of these categories to improve the efficacy of your search engine optimization campaign. These three areas include: 

On-Page SEO

On-page search engine optimization refers to everything you do on the page of your website to improve your search results rankings. For example, you may include links on your website, certain keywords, and images that all play a role in boosting your search results rankings.

Off-Page SEO

Off-page search engine optimization refers to everything you do outside of your website to improve your search results rankings. For example, you may talk to other companies and websites, asking them to include links back to your own website, as link building firm is very important. That way, you can improve your domain authority, boosting your search results rankings. 

Technical SEO

Finally, you also need to think about technical search engine optimization. This refers to how easy it is for search engines to categorize your website. The easier it is for search engines to categorize your website, the better your search results rankings are going to be. 

A lot of people overlook the importance of technical search engine optimization because this is not something they understand. 

This means this is an opportunity for you to get ahead. 

So, what do you need to know about technical SEO?

What Is Technical SEO?

Technical SEO refers to doing things on your website to make it easier for search engines to categorize it. If search engines do not know what your website is about, they will have a hard time writing it accordingly. Therefore, you need to do everything you can to make it easier for search engines to categorize your website. 

For example, if your website is not laid out appropriately, search engines will have a difficult time figuring out what page goes where. 

This could impact your SEO for law firm websites. For example, you might have a website that focuses on apples; however, a search engine might confuse this with Apple computers if you do not have the right information on your website.

If you have a website that represents a law firm, you need to make sure search engines understand your target audience. That way, you can generate high-quality traffic. This is where law firms SEO is critical.

Why Is Technical SEO Important?

The biggest reason why technical SEO is so important is that it will improve your search results rankings. 

Just as your goal is to place the best interests of your clients ahead of everything else, search engines are trying to find the best results possible for their users. 

The reality is that websites that are better laid out, load quickly, and are easier to understand are more relevant to the needs of their users. If you want your search results rankings to improve, you need to focus on technical SEO. 

How can you get the most out of your technical SEO campaign? 

Essential Parts of Technical SEO

If you are looking to get the most out of your technical SEO campaign, there are several important factors you need to consider. These include:

Crawling and Indexing Capabilities

You need to think about your crawling and indexing capabilities. There are several important topics you should cover. These include: 

Fix Index Issues

index issues

If search engines are having a hard time indexing your website, you should figure out why. Then, address these issues to make it easier for search engines to index your site. 

Have an Appropriate Internal Link Strategy

internal linking

You should use internal links to make it easier for users to navigate your website. Make sure all internal links are working appropriately. The links need to take users to the right page. Link building for law firm is very important. 

Check Your Sitemaps


You should regularly test your sitemaps to make sure they are accessible to search engines. Your site map should list all pages of the site. Then, it allows search engine crawlers to crawl those individual pages and categorize them appropriately. 

Fix Duplicate Content

duplicate content

Do not post duplicate content on your website. Even if you are plagiarizing yourself, you are still going to get penalized. If you remove duplicate content, you should improve your search results rankings. 

Address Canonical URLs

canonical url

Think about your canonical URLs. If you have duplicate content on your website, your canonical URL is the URL that search engines believe is most representative of the content on the page. Your canonical URL tells search engines that the page is the “master copy,” so think carefully about your URLs.

Thinking about these factors will make it easier for search engines to crawl and index your website. 

The Structure of Your Website

The structure of your website is very important for lawyer web SEO. If your website has a strong structure, search engines will have an easy time figuring out what your website is about. This can help you improve your search results ranking. A few important factors you should consider include: 

Use a Flat Structure

flat structure

If your website has a flat structure, this means that all other pages on your website are a few clicks away from your home page. This is important for your users because it will make it easier for them to find what they are looking for. This will also make it easier for search engines to figure out what your website is about.

Keep Your Website Organized

organized website

You need to make sure your website has been organized appropriately. If your website is not organized (say, with a hierarchical menu), search engines will have a difficult time figuring out how to categorize your website. Think carefully about the layout of your website. 

Leave Breadcrumbs


You should also leave bread crumbs. For example, you may want to use certain tags or create menus that make it easier for search engines to crawl your website. The easier your site is to navigate the easier a search engine can categorize your site and the better your rankings will be. 

These are the most important parts of technical SEO. If you keep this in mind, you should have an easier time improving your search results rankings. 

Other Factors To Consider

There are several other factors you need to consider as well. A few other factors that may improve your technical SEO campaign include: 

Reduce Image Sizes

Remember that websites that load faster are more relevant to the needs of users. You need to think carefully about the size of your images. If you can reduce the size of your images, your website will load faster, improving your technical SEO campaign. 

You may want to consider compressing your images before you post them on your website. This can make a significant difference in your load times. 

Mobile-Friendly Site

You should also make sure your site is friendly to mobile devices. More and more people are using mobile devices to browse the internet. It is entirely possible that someone may come across your website using a mobile device. 

You must make sure your website loads easily on mobile devices, as this is going to be a significant percentage of your traffic. If your website does not load while on a mobile device, it could be penalized.

Clearly, there are a lot of factors you need to think about if you want to get the most out of your technical SEO campaign. You need to make sure you test your website regularly to identify any of the issues discussed above. That way, you can address them as quickly as possible, preventing your website from getting penalized. 

Because there is so much to do on a daily basis, you may not have time to do this on your own. Fortunately, you do not have to. It would be our pleasure to help you get the most out of your technical SEO campaign. This can help you drive more traffic to your website.

Get the Most out of Your SEO Marketing Campaign with the Help of the Professionals at Law Firm Sites

If you are looking for the best SEO for law firms, we can help you. At Law Firm Sites, we have the training and experience necessary to place your SEO law firm campaign in the best position possible to be successful. 

We have already worked with countless law firms, helping them improve the search results rankings of their websites. It would be our pleasure to do the same for you. We will work with you personally, figuring out what we need to do to drive the right traffic to your website, increasing your conversion rate. 

Give us a call today to learn more about our lawyer website marketing services!

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Jo Stephens