What Are The Best Colors For A Legal Website?
When designing a website, it’s crucial to know which colors to use (and which colors not to use). You cannot simply pick a color for your attorney web design without any thought.
They don’t only change how your website looks, but they also are the basis for your brand identity as a business.
Naturally, you want the legal colors on your site to present a professional feel. Law is a competitive field; you have less than one second to capture a visitor’s attention, and color is the first thing people see.
Here are some things to consider when choosing colors for your website.
Psychology of Color
You might already be familiar with the basic psychology of colors, but here’s some of the theory in a nutshell.
Colors have the ability to change one’s mood on a much deeper, psychological level.
In general, extremely vibrant colors (like above) should be avoided on a legal website design, as they might convey feelings of anger and anxiety–two things no one wants to be associated with his or her law firm. Calmer hues are often the preferred choice in law firm website design.
That’s not to say that they should be dull.
While neutrals are more associated with conservatism, you probably shouldn’t go for all neutral. As a rule of thumb, it is always good to bear in mind who your customer base consists of and go from there.
For example, a law firm that specializes in animal or pet owner’s defense may opt for a happy, cheery website that makes distraught pet parents feel more comfortable (see below).
For more conservative corporate law firms, it may be advisable to play more into the neutral tones (black, white, or beige) and pair it with a deep burgundy, violet, or blue (see below).
It really depends on what you want the prospective client to feel when they enter your web presence.
Here’s some psychology from common colors:
If you want an in-depth guide to color psychology, here’s a really helpful video:
Here’s some of that color theory in a nutshell.
Blue is a very popular choice in law firm websites design, and with good reason. Both men and women commonly cite blue as their favorite, and it’s one that even many colorblind people can recognize. Blue also creates feelings of trust, power, confidence, and success. Potential clients want a lawyer they feel they can trust and have faith in, and blue conveys this feeling well.
A color of passion and action, red is commonly incorporated into an attorney web design. Red conveys a sense of urgency and speed, making it an excellent choice for links that encourage site visitors to contact your law firm for help. Red encourages clients to contact you without delay and conveys the message that you’ll handle their cases with urgency and prompt attention.
Yellow and Orange
Orange and yellow both tend to convey optimism and warmth. These welcoming tones are useful when you want to calm clients, assuring them that they need not worry about their case because you’ll carry their burden for them.
Black and Gray
Gray is a background color often chosen by Law Firm Sites’ clients. It is clean and calming and meshes well with most other colors. Black appears commonly on sites, as well, since darker colors grab attention before lighter ones. Black is often used in headings and titles for this reason, and lack can also create a sense of elegance and quality but can seem morbid and dark if overused.
In addition to considering the psychology of your law firm color palette, you’ll also want to take into account how they look together.
Knowing what good colors for lawyers work well together takes years of practice, study, and expertise. The easiest and best way to ensure your website has a great law color palette is to hire professional law firm website designers who know color theory and have an eye for great design.
Clearly, law firms shouldn’t choose the colors used on their website haphazardly. While the law office colors you choose do need to complement each other and look good together, they can also help you send the desired message to your site’s visitors. Choose your colors carefully to make sure they support your brand and message.
Did you like this post? Here are some others you might enjoy:
A successful law firm knows that effective digital marketing is not just an option; it’s a necessity. To achieve and…
In the fast-paced world of business, having a reliable and efficient IT infrastructure is crucial. That’s where Klos comes in…
In the ever-evolving world of digital marketing, creating compelling and visually appealing content is essential to stand out in a…