SEO Title Tags: Law Firm Marketing Tips

September 10, 2021
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If you are looking for a way to increase your online presence, then you have to think about search engine optimization, which is shortened to SEO. Title Tag SEO is a critical part of optimizing your content, so it is important to learn how you can get the most out of your SEO title tag. Learn more about optimizing these tags below!

What Is a Title Tag?

title tags

A title tag is an HTML element that lets search engines know what the title of the page is. Typically, they will be included in the search results when someone is looking for a specific product or service. When you use a search engine, you probably click on something toward the top of the page. When you click on the headline, you are clicking on the title tag. These are important for your search results rankings, search engine optimization, and social media content. 

Optimal Length

The vast majority of websites do not give any information on an optimal title tag length; however, you want your SEO title tag length to fit on the page. That way, potential visitors know what the website is about. In general, computers are able to adequately display titles that are between 50 and 60 characters long. Therefore, as long as you keep your titles under 60 characters, your title tag should display appropriately. You do not want them to be too short because people may not know what your website is about. 

Why Are They Important?

There are several reasons why title tags are important. First, they let search engines know what your website is about. Therefore, they are important for making sure all search engines can categorize your website appropriately. Second, title tags also let visitors know what the website is about. They will click on this tag to visit your website. Finally, they’re also important for social media marketing because social networks may include your title tag on the page.

How To Write a Good Title Tag

There are several tips to keep in mind when writing these tags. They include:

  • Make sure you keep a close eye on the length to make sure it fits on the screen
  • Do not stuff keywords or you might get penalized
  • Stay away from duplicate tags, as search engines might penalize you
  • Try to include numbers, lists, and “how to”, including keywords at the front

Rely on the Professionals at Law Firm Sites

If you are looking for someone who can help you with your title tags, then you should rely on professionals. At Law Firm Sites, we have the experience necessary to help law firms get noticed. We can do the same for you. We can apply the best practices in search engine optimization, including title tags, to drive quality traffic to your site. Contact us today to learn more about how we can help you! 

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Jo Stephens