Domain Age

There are many factors that the search engines like Google, Yahoo, and Bing consider when ranking your legal firm website. Several of those factors are backlinks, keywords, load speed, fresh content, and number of pages. However, there is one factor most people tend to forget. That factor is the age of your domain.

Domain age is actually a factor that search engines consider when ranking your site. 

And it makes sense.

A good way to think about this is to consider the example of a restaurant. A restaurant must earn its rank and place in the market–it’s not going to beat out the older local go-to’s immediately. It will slowly grow and get more customers as time goes on. 

Now relating this to search engines. Search engines want to create the best search results and experience for their customer. Domains that have just been purchased, on the whole, are more likely to not produce a good resource for the end-user versus a legal web site that has been around for 6 years.

So, if you’re a new business, how can you hope to compete with the older domains? 

Purchasing a lawyer domain name that has been around for several years is a great way to increase ranking after building your law firm web site. 

If done in the correct way this can be an excellent help to your goals of having a great ranking.

To find these domains, there are a number of domain age checkers online you can use.

If you are interested in purchasing an existing domain name we can give you advice and help in this area.