There are many factors that the search engines like Google, Yahoo and Bing consider when ranking your Law Firm Website. Several of those factors are backlinks, keywords, load speed, fresh content and number of pages. However, there is one factor most people tend to forget, however the best attorney websites don’t. That factor is the age of your domain name.
Domain age is a factor that search engines consider when ranking your site. It might be hard to grasp, but put yourself in the shoes of the search engines. You want to create the best search results and experience for your customer. Domains that have just been purchased, on the whole, are more likely to not produce a good resource for the end user versus a site that has been around for 6 years.
This does make sense and holds true in the business world. A restaurant is a prime example. A place of business must first earn its rank and place in the market. Slowing growing more customers and expanding is natural to any successful business. But in the internet world there are tricks to jump-start your site.
Purchasing a domain name that has been around for several years is a great way to increase ranking after Law Firm Sites builds your website. This would be muck like merging with another well-known business. If done in the correct way this can be an excellent help to your goals of having great ranking.
I have found a tool that can help determine if a domain name for sale is new or old. Here is the link: http://www.seochat.com/seo-tools/domain-age/
If you are interested in purchasing an existing domain name we can give you advice and help in this area.
Have a great week and happy marketing!