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Bankruptcy Attorney Marketing Guide

February, 09 2023
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Jo Stephens
bankruptcy attorney marketing

As a bankruptcy lawyer, you are aware of the increasing demand for financial assistance in today’s world. With the internet, you have a powerful tool at your fingertips that can help you connect with clients in need and grow your practice.

In this guide, we will explore the role of internet marketing in bankruptcy law and how it can help you reach a wider audience, establish your expertise, and ultimately, make a bigger impact in the lives of those who require your services. Whether you’re looking to take your bankruptcy attorney marketing strategy to the next level or are just starting out, this blog is a valuable resource for any bankruptcy lawyer looking to expand their practice.

Step 1: Determine Your Ideal Client

ideal client for bankruptcy lawyers

Determining your ideal client is an essential first step in developing a successful internet marketing strategy for your bankruptcy law practice. 

When considering your ideal client, it’s important to consider their demographic characteristics, such as age, income, and location, as well as the types of financial issues they may be facing that would lead them to seek out your services. 

Understanding your ideal client will help you determine which marketing avenues will be most effective in reaching them and getting your message in front of the right people.

Step 2: Establish Your Unique Selling Proposition

Unique Selling Proposition for Bankruptcy Attorneys

Once you have a clear understanding of your ideal client, the next step is to establish your unique selling proposition (USP). This refers to what sets your bankruptcy law practice apart from your competitors and why potential clients should choose you over others. Your USP can be based on factors such as your expertise, experience, customer service, or specialized services that you offer. It’s important to identify your USP and highlight it in your bankruptcy attorney marketing efforts to differentiate yourself and stand out in a crowded market. This will help you attract the right clients and build a strong reputation in the bankruptcy law community.

Step 3: Create a Website Focused on the User

Hanchett Law Firm - Bankruptcy Website

In today’s digital age, a website is a critical component of any successful internet marketing strategy for bankruptcy lawyers. Your website should not only be visually appealing but also focused on the user. 

Here’s what your website should have:

Fast Page Speed

A fast page speed is essential for providing a positive user experience and keeping visitors on your site. Slow-loading pages can lead to high bounce rates and negatively impact your search engine optimization.

Mobile Friendliness

With the increasing use of mobile devices, it’s important to ensure that your website is optimized for mobile viewing. A mobile-friendly design will ensure that your site is easily accessible and provides a great user experience on any device.

User-Friendly Design

A user-friendly design is crucial for creating a positive user experience and keeping visitors engaged on your site. This includes intuitive navigation, consistency in the layout, accessible information, and easy readability. Don’t forget attention-grabbing visuals, as the aesthetics of the website are extremely important as well. 

Useful Content

To create a website that appeals to your ideal client, make sure to include useful information and resources, such as frequently asked questions, case studies, and testimonials, to help potential clients get to know you and your practice.

Step 4: Show Social Proof

Siegfried and Jensen Social Proof

Social proof is a powerful tool in internet marketing for bankruptcy lawyers. It refers to the evidence that other people have had positive experiences with your practice and that others consider you to be an expert in your field. 

There are several ways to demonstrate social proof, including the following:


Client testimonials can provide powerful social proof, demonstrating to potential clients that you have helped others in similar situations. Displaying testimonials on your website, along with the clients’ names and photos, can help build trust and credibility with potential clients.


Ratings and reviews from clients and other sources can help demonstrate the quality of your services. Consider displaying ratings and reviews on your website and actively seeking out opportunities to collect and display them.


Industry awards and recognition can also serve as social proof, demonstrating your expertise and the quality of your services. Display awards and recognition prominently on your website and use them in your bankruptcy attorney marketing efforts.

Case Results

Sharing case results and statistics can provide valuable social proof, demonstrating your track record of success and your expertise in handling complex bankruptcy cases. Consider including case results on your website, along with testimonials from satisfied clients.

By showcasing social proof in your internet marketing efforts, you can build trust and credibility with potential clients, making it easier to attract the right clients and grow your practice.

Step 5: Create Great Content

Content for Bankruptcy Attorneys

Creating engaging and informative content is a key component of a successful bankruptcy lawyer marketing strategy. By offering valuable resources and insights, you can establish yourself as an expert in the field, educate potential clients, and build trust with your audience.

Here are some ideas for content you can produce: 

  • Develop engaging and informative FAQs pages that address common bankruptcy-related questions and concerns.
  • Create comprehensive guides on the bankruptcy process, including a step-by-step explanation of what to expect.
  • Offer regular newsletters with updates on bankruptcy laws and news, as well as tips for managing debt.
  • Develop dedicated practice area pages that highlight your expertise in bankruptcy law and the services you offer.
  • Regularly blog about relevant bankruptcy topics, such as recent changes in bankruptcy laws, debt management strategies, and success stories.
  • Utilize social media platforms like Facebook, Twitter, and LinkedIn to share your content and engage with your audience.
  • Create videos that educate and inform your audience on bankruptcy-related topics.

By creating a variety of engaging and informative content, you can attract and retain clients, establish your brand as a bankruptcy law expert, and drive traffic to your website.

Step 6: SEO Marketing

SEO for Bankruptcy Lawyers

SEO (Search Engine Optimization) marketing is a crucial aspect of a successful bankruptcy lawyer’s online presence. 

With the help of SEO, you can increase the visibility of your website on search engines, making it easier for potential clients to find you. 

Optimizing your website for relevant keywords and phrases, and implementing local SEO techniques, can improve your search engine ranking, attract more qualified leads and establish your brand as an authority in the field of bankruptcy law. 

Building high-quality backlinks and monitoring your website’s performance regularly with tools like Google Analytics and Google Search Console can further help you reach a wider audience, drive more traffic to your website, and increase your visibility as a leading bankruptcy lawyer.

Step 7: PPC

PPC & Local Service Ads

PPC marketing is a type of online advertising that allows you to reach potential clients by displaying your ads on search engines, websites, and social media platforms. When a user clicks on your ad, you pay the advertising platform a fee. This makes PPC a cost-effective way to generate leads and drive traffic to your website.

Here’s how PPC marketing can benefit bankruptcy lawyers:

Targeted advertising

With PPC, you can target specific keywords and demographics, ensuring that your ads are seen by the right people. This can increase the likelihood of attracting qualified leads and converting them into clients.


Unlike traditional advertising methods, with PPC you only pay when someone clicks on your ad. This allows you to control your advertising costs and get a high return on investment.

Immediate results

Unlike SEO, which can take time to show results, PPC can produce immediate results. You can start generating leads and traffic to your website within a matter of days, making it a quick and effective way to build your online presence.


PPC campaigns can be easily adjusted to meet your changing needs, giving you the flexibility to test different ad strategies and optimize your campaign for better results.

Incorporating PPC into your bankruptcy attorney marketing strategy can help you reach a wider audience, generate leads, and drive traffic to your website.

Step 8: Local SEO

Local seo for bankruptcy lawyers

Local SEO is a type of SEO that focuses on optimizing your website and online presence to rank highly in search engine results for specific geographic locations. This is particularly important for bankruptcy lawyers, as many clients will be searching for legal services within their local area.

Here’s how you can implement local SEO to improve your online visibility:

Google Business Listings

Claim and verify your Google My Business (GMB) listing. This will allow you to appear in the map pack, which is a set of local business listings that appear at the top of Google’s search results.

Directory Listings

Ensure that your business is listed in local directories, such as Yelp and the Chamber of Commerce, as well as online legal directories, such as Avvo. These listings can help to improve your online visibility and build credibility with potential clients.

Location-based keywords

Incorporate location-based keywords into your website’s content, meta tags, and page titles, to indicate to search engines that your business serves a specific geographic area.

Customer reviews

Encourage your clients to leave positive reviews on your GMB listing, as well as other local directories, as reviews can help to improve your online visibility and credibility.

By implementing local SEO tactics, such as claiming your GMB listing, listing your business in local directories, and using location-based keywords, you can improve your online visibility and reach potential clients searching for bankruptcy lawyers in your local area.

Step 9: Hire Expert Help for Your Bankruptcy Attorney Marketing

Creating and implementing a successful bankruptcy attorney marketing strategy can be time-consuming and challenging, especially if you have limited experience in digital marketing. That’s why it’s a good idea to hire a professional marketing team to help you reach your goals. With the help of a team of experts, you can ensure that your online presence is optimized for success, freeing up your time to focus on providing exceptional legal services to your clients. 

So, if you’re ready to take your bankruptcy law practice to the next level, reach out to Law Firm Sites today and start building your online presence!

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