Simplicity is Key: 6 easy ways to promote your attorney website
In today’s competitive online marketplace, you need to go the extra mile to stay on top. This can be difficult at first, but it doesn’t have to be. If you use the following six simple tricks you can promote your attorney with lawyer marketing website effectively:
1. Title Tag
Your website has a title called the title tag. This tells search engines what to look for and helps them rank you.
For example, if Google knows someone is searching for “lawyers in New York,” then you will want to include this kind of language in your title tag.
Keywords, or key phrases, are words that users are searching for online. The more of these keywords that you include in the content you write, the better. Don’t stuff your content with them, but use them a few times throughout for the best effect.
3. Meta Description
A meta description doesn’t boost your SEO. However, it does encourage clicks. This ultimately increases your conversions over time and helps promote your site.
4. Off-Page SEO
Not all SEO, like that above, is on the page. Sometimes, getting links from other websites off your site actually boost your rankings. Try reaching out to people in your industry and asking them to link to you.
5. Pay Per Click
If you don’t mind paying, PPC can be great. Be sure to research keywords. Then, you’ll have a powerful campaign that drives relevant traffic.
6. Get the Pros Involved
Law Firm Sites is a web design and marketing firm for lawyers that helps you get more exposure and conversions online. Using their trained marketers and programmers, they help you with lawyer marketing services like law firm reputation management.
When it comes to getting more promotion online for your attorney website, you want to act carefully. Using the right strategies and techniques can pay off big time. But falling into common mistakes that others make can prevent you from seeing the real results you want in your law firm. Use a promotion search engine optimization firm like Law Firm Sites who can help you with all your online marketing needs. Finally, you can have peace of mind that you’re in good hands.