LinkedIn for Lawyers: 10 Tips for Law Firm Marketing

November 09, 2021
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Social media sites like Facebook and Twitter offer plenty of promotional tools that can help improve a lawyer’s chances of success with their marketing efforts, but these platforms focus on friend and “fan” connections. 

LinkedIn is the best place to perform marketing for lawyers because its environment is designed to focus on professional connections. 

Here are some top tips for successful LinkedIn marketing for lawyers. :

1. Craft an Attractive Vanity URL

Your Vanity URL should always show your personal name or your firm. 

Having a long list of random letters and numbers shows users that you’re not active, and it might even give a sense of unprofessionalism.

You can easily update this in your LinkedIn settings. 

2. Create an Interesting Profile Headline

Your headline outlines your services and your position, and this is one of the most important parts of your profile. Your headline is a great place to add keywords and the value you bring to the table.

3. Add a Current Profile Photo

In the past, most experts would advise you to post a professional photo for your profile.

Recently, however, many professionals are opting for a more casual, candid photo.

Whether you choose to use a professional headshot or an iPhone selfie, make sure the photo is current and shows your personality. 

4. Show Pride in Your Accomplishments

You can think of your LinkedIn profile as an online resume. Detailing your education and accomplishments is a great way to connect with others and show your expertise. 

5. Join Several Appropriate Industry Groups

The point of social media for lawyers is to connect, and you should use LinkedIn for lawyers to network with other legal professionals to pick up news, referrals, and leads. 

6. Share Knowledge Often With Others

Establish yourself as an expert and a person who cares about the law by sharing articles, blogs, and other posts that are relevant to your field. To prevent accidental disclosure of privileged details, avoid doing an on-the-spot Q&A session.

7. Seek Out and Make Recommendations

Prove to profile visitors that you deserve any accolades that you have received by seeking performance and skill reviews from people who know you. To show that you appreciate reviews and respect certain colleagues, provide recommendations to those you know as well.

8. Take Care With Your Connections

Many social media platforms ask you to sync your entire address book to help you find connections faster. If you choose this option, always make certain that you don’t accidentally reveal your client list.

9. Use Extra Caution When Commenting

Discussions can help you build a positive reputation. Then again, your comments could accidentally reveal privileged information or create a public record of your thoughts on a matter that clashes with the stance of a client or your firm.

10. Invest in Internet Marketing for Lawyers

Content that’s written poorly or fails to utilize solid SEO for law firms strategies on your LinkedIn profile or website can cause you to miss out on opportunities to build your brand and expert status, increase traffic and gain new connections and leads. 

You can turn your LinkedIn profile into a productive part of your law firm social media strategy. For more information or to schedule a consultation, contact the experts at Law Firm Sites today.

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Emma Carpenter