What to Look for in a Design Agency

July 02, 2021
design agency

Are you overwhelmed looking for an agency to design your law firm’s website? With thousands of options to choose from, it is hard to know which agency can satisfy your needs and fit your brand. Your website is the online face of your firm and the center of all your marketing efforts. Hiring the right agency will ensure that your website shows your law firm in the best light possible.

Knowing what to look for will save you time and get you closer to the perfect design agency for your business. Before you begin your search, you need to identify the goals of your website and the specific features you want it to have. This will ensure your law firm website is a marketing tool aligned with your values instead of just a pretty design. For example, if you want to get more leads, you will need a website with conversion-optimized web pages and search-engine-optimized web content.

Here are things you should look for in a design agency.

Gauge experience and expertise.

An agency’s experience shows its skills and ability to deliver results on a local and national scale. The web design agency you choose must be familiar with the standard and requirements of law firm web design. This will ensure your website adheres to laws, keeps industry standards, and gets steady conversions. Choosing an agency with a background in attorney websites will also give you custom design solutions that will save your law firm time and money.

Check out their portfolio.

The best way to access an agency’s skills is to look at their live websites. You will be able to measure their abilities and decide if they can deliver a product you like. An agency whose portfolio is filled with lawyer websites, like Law Firm Sites, is more likely to make a law firm website design that is both attractive and a useful marketing tool.

Compare SEO and marketing options.

Having different SEO (search-engine-optimization) and marketing options is key to getting a website that grows your business. An agency that has a large SEO department and in-house marketing team will be able to get your law firm the exposure you need on the local and national scale. Law Firm Sites has both of those as well as ongoing content management services to help you build authority and stay on top of search results.

Compare sizes and prices.

The size of a website design agency can give insight into how projects are managed, priced, and executed. Smaller web design agencies can offer a more personal connection with the designers and more specialized services to help your firm stand out. With lower overhead costs, smaller agencies can offer custom packages for a price that is affordable and meets your needs.

Hire an experienced team.

Law Firm Sites is a small design and marketing agency with over 20 years of experience designing the best law firm websites for SEO, usability, and client conversions. We also provide ongoing content management services, periodic site maintenance, free support, and other services to make your firm stand out and meet your goals.

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Jo Stephens