Quality Over Quantity: Finding & Fixing Old Content

28 Dec, 2017
Most attorneys spend years learning to be skilled legal practitioners. Unfortunately, however, many attorneys pay a great deal less attention to the business aspects of the legal profession. Running a law firm is a business, just like any other company. A law firm is selling a product: legal services. But, a law firm must compete with a great many other law firms in order to attract new business. Law firms rely upon several methods of legal advertising in order to attract new business. However, in the modern world, a high-quality legal website is by far the best advertising option for your law firm.

Law Firm Web Design

You may already have a legal website up and running. That’s fine. But, in order for people to find your website, it must come up in the top search results when people use search engines such as Google, Yahoo or Bing to look for a lawyer. You need to have content on your website that is relevant to what people are searching for. However, not all legal content is the same. Your legal content must be written using the latest Search Engine Optimization (SEO) techniques. SEO involves writing your legal articles using words in a way that makes search engines notice the article and place it at the top of the list when people search certain keywords. You need these type of articles incorporated into your legal website design in order to maximize the visibility of your website.

While the importance of having high-quality SEO compliant content integrated into your law firm web design cannot be overstated, it is equally important to eliminate old outdated content from your website. Search engines use a variety of complicated algorithms to evaluate the quality of website content. These algorithms are constantly changing because search engines like Google want to provide their users with the most relevant content. A search engine will detect all of the old content on your legal website that does not meet today’s quality standards. This will result in your website being ranked very low on the list of search results. You must find and remove this outdated content. Replace it with new SEO optimized content in order to maximize your websites visibility.

Law Firm Sites

Law Firm Sites has been creating high-quality legal websites since 2001. They use a variety of analytical tools to search your website for outdated content that does not meet the criteria of today’s search engines. This old content will be removed and replaced with high-quality legal content that is written with SEO in mind. This will greatly increase the effectiveness of your website for legal advertising purposes. Don’t try to tackle the complicated task of creating an effective law firm web design on your own. Call Law Firm Sites today to get a new and affordable legal website design that will serve as an outstanding form of legal advertising to attract new clients to your firm.

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