One or More: Should You Have More Than One Site for Your Law Firm
Is there a good reason to have multiple law firm sites? There are a number of factors that go into that answer, many of which are directly tied to lawyer online marketing. The truth is that a single legal site is probably ideal. However, it’s not always what’s going to work for a firm. Assuming you really feel the need to have multiple sites, it’s a good idea to figure out how to minimize your legal website design woes and the work of your legal marketing firm.
Stop for a moment and think about what having multiple sites will really do for you. You’ll essentially be in competition with yourself with traffic, with two different avenues for users to follow. This might be a great way to bring in twice as many clients, but it also might confuse your branding. It’s certainly going to require you to pay for the upkeep of two separate sites and the work it takes to differentiate them. It might also help you capture convertible traffic that wouldn’t be possible with a single site.
Your goal should be to create the number of sites that are necessary for your firm. If you need to advertise to different areas or clientele, a second or third site might be useful. Once you’ve got that site, your goal should be to intertwine it with your other sites. You can continually feed users back to the other areas of your practice. If you can manage two sites without doubling your SEO work, you might discover a way to get more clients from your internet presence.
Your Legal Website Experience
Law Firm Sites can help you make more out of your legal website experience. You can figure out not only how many sites you need, but how to get the most out of both of them. With a little education, you should be able to determine the perfect path for your firm’s online marketing. You might use multiple sites or just one. But, you’ll definitely learn how to get the most for your internet marketing efforts.