The Influences of Modern Web Design

31 Jul, 2014
web design

More and more web design elements are emerging to stay on top of the competition and make newer and better websites. But what are the latest and greatest features to include in your website? Which elements are most important to my website and my brand? Well, with the help of Hubspot.com, we have provided this guide to the most important elements of modern design that you can include.

Unique Typography

Many companies already have a specific typography family and size that they use in their branding products that help their customers identify them from competitors. In recent years, the selection of fonts has grown; businesses now have a wider variety of fonts to choose from for their websites.

“Typography uses one design trend across the website that helps lead readers to different parts of the website,” says Hubspot’s Rachel Sprung. For instance, the type and size of font leads visitors through the organization of the website and delineates importance.

Flat Design

Flat design is just what it sounds like—not three-dimensional. It is known for simplistic appearance that uses simple, bright illustrations. This allows the focus to be on the content rather than the design and makes the site look minimalist, clean, and sleek.

Because flat design puts the attention back on the content, the “meat” of a website, visitors can get right to the point and get what they need. The easier it is to find what they need, the longer visitors will stay, and the more frequently they are likely to return. The Internet provides a world of options for one thing, so why not make it easier for visitors to come to your website?

Hover Effects

Hover effects help you identify where your cursor is on a page. Whatever your cursor is on will change colors, move, or highlight itself in some way, letting you know where you are looking. This may seem overly simplistic, but when a menu item unrolls so that you can see the entirety of the organization levels and what is available, without needing to go to a different page, it greatly helps with a user’s experience. “The design isn’t intrusive, yet it helps website visitors keep track of where they are looking on a page,” says Sprung.

Scroll to Page Sections

Some websites have a feature that allows the user to click a link and the website automatically brings you to a different part of the same page. It also keeps the navigation the same so you have the option to scroll to other parts of the page or return to the top.

Scroll-to-page sections elements are usually a better option for a visitor’s usability. Rather than clicking from page to page, all the information they need is all on one page in an intuitive order.

Giant Product Images

Many websites display larger product images in order to point out different features or parts of their product. This is an element that we are seeing more and more of in modern design because of the usefulness to visitors.

Larger product images present the product in a more efficient and effective way. It helps to point out valuable pieces and reinforces the benefits of the product. It also visually entices the visitor and keeps them thinking about the product by communicating a solid idea of the product through images instead of words.

Images should also be responsive so as to best display on multiple devices, but we’ll talk about Responsive Web Design later (you can also read our blog on RWD).

In-Depth Product Videos

Product videos also help to communicate the benefits and features of a product. According to Inc. Magazine, 92% of B2B customers watch online video and 43% of B2B customers watch online videos when researching products and services for their business. Therefore, product videos with detailed product explanations deeply influence the buyer’s decision-making process. They also allow you to focus on the part of your product that you think customers will value most and easily explain how to use the product.

Large Responsive Images

Large photo backgrounds are also a trend in modern web design, but making these backgrounds responsive is even more important. Responsive web design is a technique that allows images and text to conform to any size screen. This means that whether a user is viewing a website on a desktop, tablet, or smartphone, they will be able to view the image clearly without scrolling up and down or side to side.

This comes in handy because more and more people are using their mobile devices to work or surf on the go. Your website design may be strong, but people using their mobile devices rather than a desktop may miss it. Responsive images (and overall design, really) are always positive on the user’s experience.

Now that we have explained some of the most influential elements of modern website design, let us show you how we can put them together to work for your business. Click here or call Law Firm Sites, Inc. today at (800) 932-6030 to find out more about us and our online marketing products.

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