How to Design for a Legal Target Audience

09 May, 2013

Designing a successful website is no longer as simple as pairing a great layout with a collection of eye-catching graphics. While aesthetics are certainly still relevant in website design, you also need to think about your target audience. If you want to get your visitors interested in what you have to offer, give them something they find valuable and interesting. Today’s Internet users are savvy and a little impatient. With so many different websites competing for their attention, they quickly move from one page to another. They continue to do this until they find exactly what they are looking for. If you want your website to stand out, it needs to be both attractive and functional.

Lawyer Site Challenges

Law websites can be especially challenging. This is because it needs to incorporate quality content, important legal advice and a variety of useful resources. Most people who are searching for legal services want access to accurate legal information they can use in real life. It’s true that the ultimate goal of a lawyer website is to attract new clients, but it’s important to keep in mind that people are also looking for quality. They want to know that the attorney they hire is knowledgeable and experienced. If you want to convince potential clients that you are the perfect choice for their needs, you need to use your website to showcase your background and accomplishments.

Layout & Design

In addition to using content to get potential clients interested in your services, you need to make the most out of your layout. Lawyer websites tend to contain complicated information and can look cluttered if they are not properly organized. If you specialize in different legal areas, how you organize your website is especially important. People don’t want to spend too much time on trying to find information that isn’t readily available. Your website’s design and search capabilities can make all the difference in your traffic flow. Using a professional, easy-to-navigate layout can help you turn your website’s first visitors into your loyal clients.

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