Google Plus Is For Lawyers

Google Plus can give your rank an easy boost

Google Plus is for lawyers. It is a forgotten tool by many that can lead to increased cases. That is the good. The bad is that it is rarely used by your competitors so you have an opportunity. The ugly? Well it takes some discipline to regularly contribute to your Google Plus account.

According to Cyrus Shepard in his article on Moz.com a recent study shows the effectiveness of using Google Plus. He says “After Page Authority, a URL’s number of Google +1s is more highly correlated with search rankings than any other factor. In fact, the correlation of Google +1s beat out other well known metrics including linking root domains, Facebook shares, and even keyword usage.” Here is the link to his article: http://moz.com/blog/google-plus-correlations

Jesse Colombo wrote an article recently for Forbes where he outlines how to build a large following on Google Plus. It is information you may already know but need to be reminded about. In order to have success on this social media network you need to do 10 things:

Set up the account
Develop a unique theme or topic for your postings
Post media-rich content
Post regularly
Find quality followers
Promote your Google Plus page on your blog and elsewhere
Interact and show personality
Show interest in others’ work
Be an active commenter on popular pages
Ask your followers to invite their friends

Here is the article in full:

http://www.forbes.com/sites/jessecolombo/2014/08/28/how-to-build-a-large-following-on-google-plus-and-why-you-should/2/

My suggestion is to hire a college kid who needs some marketing experience to do this for you. No reason you should be out doing all of this. Let’s face it, you may get excited at first but then you will get busy and the account will get stale.

Delegate to someone you trust to actively run your Google Plus account and you will see an increased rank on Google and an increase in your new cases.

For more info and help, please let us know.