5 Features Your Law Firm Website Might Be Missing
A well-designed law firm website can mean the difference between a successful practice and a failure to launch. Here are some of the most impressive features that can mean the world to your visitors that you might be missing.
Blogs provide a great platform to add new, interesting, and relevant content to your website. Visitors can explore your blogs when they’re on your site, but they can also access your blog via a Google search.
For example, if a user searches “different types of trusts in Wisconsin”, and you have a blog that answers that question, they can click on your blog in the search results and enter into your site. Then, you have a potential client right there on your site.
Not only do visitors learn from your blog posts, but search engines rank your site based on links and relevant content.
Word of mouth is still the best form of advertising. When you have past clients or peers telling people how great you are, visitors pay attention and you gain their confidence. Seven to ten strong written testimonials is a good place to start, but you might want to consider getting video testimonials, as they are even more effective.
Some visitors are shier than others, and they don’t want to commit to a phone call until they see what you are all about. A contact form can be a great way for people to get in touch with you and give you a brief description of their legal issues.
Social Media Links
If your firm regularly posts on social media (which you should), be sure to include links to your pages from your law firm website design. If a potential client follows you on their favorite social media platform, they’ll be reminded of your services every single time you post, and you won’t need to rely on them coming back to your site to keep you in the front of their minds.
While live help chatting may not work for every firm, it is a great way to get visitors to interact with your site and it allows you to gain their confidence in a more personalized way.
If your law firm websites design is missing any of these features, consider hiring the experienced team at Law Firm Sites to add these great features to your website.
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