A Very Brief History of Google and SEO
In 1996 Google began as the research project of Stanford University Ph.D. students, Larry Page and Sergey Brin. The pair set out to create a method of searching and indexing websites by importance. The importance was based on the user’s specified parameters. The mission statement was “to organize the world’s information and make it universally accessible and useful”. Originally, the company was called “BackRub”. This was based on the site’s system of checking backlinks to estimate the importance of a site. Today’s SEO techniques use the original methods Google uses to determine the relevance of a website. By using the number of pages, and the importance of those pages, that link back to the original site. Basically, a website’s importance or relevance is based on the frequency of the keywords that link back to it and the number of outside sites that link to it.
In addition, Google changes its indexing approaches and parameters frequently. As a result, this ensures that no one can get on top of the system and wrongfully use it. At Law Firm Sites, Inc. we strive to build SEO-friendly law firm website designs that are centered around the user’s experience. Google knows that the user is most important, and so do we. Our SEO team is always researching innovative techniques. They are staying in touch with Google’s ever-changing ranking tactics. Our attorney web designs are custom built for unique individuals. Hence, no two sites are the same! Further, that only makes it better for SEO coding. Also, we have written several posts on the subject of SEO, check them out for more information.