Log into your website’s content manager.
- Once logged in, choose Posts from the left menu bar.
- Posts will show all the blog posts that have been published. You can edit or remove posts here.
- In the submenu under Posts, choose Add New to add a new blog post.
- While writing your post, you can add photos, links to other sites, videos, bold/italicize text, etc. by using the toolbar at the top of the editing box.
- After adding a title, and the content for your post, click the blue Publish button. This posts your latest blog post online.
Not only do blogs improve SEO, but they are also very flexible marketing tools. You can create more links for your law practice, attract external links, increase the length of time people spend on your website, build a small community, and share your content via social media (including your Google+ page).
- Focus on your business’s niche. Post articles about the main type of law you practice. Blog about recent cases you’ve won or major lawsuits that are related to how you practice law. Offer tips or suggestions for how to speed up the divorce process or link to sites about military divorce and give your opinion. In addition, talk about what is relevant to the individuals viewing your site.
- Post frequently, but don’t feel like you need to post everyday. Post when you have something to talk about or share with your readers. Write what people can read in one sitting, around 300-400 words. If you have too much to say, divide it into a few different posts and label them Part 1, Part 2, etc.
- Remember that your blog posts are real writing. Have a beginning, middle, and end. Start with an opening paragraph, use short paragraphs to address your subject and give information and conclude with a paragraph that sums everything up.
- Use Lists to Share information
- It is easier for the eye to pick out a list from a page.
- Lists often are summaries or related facts.
- A good list is hard to resist.
- Your reader can scan a list and get a quick summary of what your article is about.
- Be Accurate and Correct. If you are going to share information, make sure you have the sources to back it up. You don’t need to list your sources unless you are giving statistics. But, make sure you know what you are talking about and can defend your information.
- Promote discussion with your comments.if someone responds to one of your posts, be sure to respond back! Make sure your readers know that you’re ready and willing to engage in conversation with them.
- Keep your content fresh.We live in a busy world of information, where news is constantly updated and changing. There is always going to be an article on CNN, Associated Press or other news sources that is related to your business that you can respond to. Scanning the top articles is always a good way to brainstorm for new ideas. Whatever your niche is, there is always something new to talk about.
- Don’t let your blog die. You want people to return to your blog again and again because it is an engaging, well-written and updated source. Don’t go months without a single post. Furthermore, there’s nothing worse than a poor, neglected blog and it’s not doing anything to benefit your website if you let this happen to your blog.
- Share your blog posts via social media. Link to your blog via Google+, Facebook, etc. Engage in conversations with other attorneys in the area and share your blog with them on their pages. Social media and blogging is about engaging with both your clients and the others in your industry. Whenever you write a post about a case, suggestions for clients, etc., you will want to do a short summary sentence of the blogpost as a Facebook post. Finally, you want to entice individuals looking at your Facebook page to go back to your website by adding links to your blog, contact form, etc.