5 Tips for Making a Great Video for your Law Firm

20 Nov, 2017

Running a law firm in our modern digital age requires you to take advantage of the latest marketing tools. With the use of video marketing, you can create a law firm web site that will attract new clients and create a name for your firm in the community. Here are five tips that will help you make great videos for your law firm.

1. Hire a professional videographer

When looking at law firm sites, it is apparent that most of them were created by web design professionals. You wouldn’t want to take a stab at building your law firm web site when this is not your area of expertise. The same is true for your video production. Just because you have a nice camera on your smartphone does not mean you are a video professional. High-quality legal video services are just as important as high-quality legal web design. Don’t sell yourself short. Hire a professional videographer when making a video for your law firm.

2. Learn about video SEO 

When you post a video on YouTube, you are able to attract more clients who are searching on this platform as well. Attorney marketing is not simply limited to basic search engines any longer. Make sure that you write a full description of your video and place the right location-based keywords in this description.

3. Practice your script before shooting 

The best law firm sites are those that incorporate great writing. This is also true of your law firm’s videos. Make sure that you or a professional writer creates a well thought out script for you to read during filming. In order to make the filming process go smoothly, practice your script many times before shooting.

4. Make sure your law offices look beautiful the day of filming 

While this is a no-brainer, it is surprising how many professionals will forget to tidy up their offices until the film crew is setting up their equipment. Make sure that you have a clean office space well before filming starts.

5. Look at successful law firms and see what they have done for their videos

Whenever you are trying something new with your business, look to those who have succeeded in the past. This will give you a template to work with in order to create a video that will succeed in attracting new clients.

 

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