4 Ways to Show Love for Your Law Firm Clients

February 12, 2021
lawyer with couple

Have you been wondering how you can show your law firm client’s some love and appreciation? Beyond providing legal services, there are a few extra things you can do to show your gratitude.

Here are four ways to show your clients that you appreciate and care for them:

Connect on a personal level

While there should always be a level of professionalism in the relationship between you and your clients, too much professionalism might make you appear apathetic and uncaring. Instead of keeping the relationship so strict, treat them with respect, compassion, and truly engage with them.

If you engage with them on a human-to-human level they will probably be more likely to refer your services to a friend or family member.

To go the extra mile in this area, consider following up with current and prospective clients to see how they’re doing and if they need additional legal assistance.

Keep them Updated

Your client is most likely anxious about the state of their personal legal affairs or case, so keeping them regularly updated can be a great show of care and concern for them. Even if there haven’t been drastically new updates, even just letting your client know that you’re working on their case will give your clients peace of mind. If you have bad news to share with your client, it’s probably better to be upfront and transparent–with your discretion of course. When it comes to this principle, it’s important to remember that communication is a two-way street: if you expect your client to communicate with you, you should strive to communicate back as well.

Be Accessible

As your client’s trusted go-to for legal matters, a sense that you’re available to them can set forth a tone of care and trust in your professional relationship. They’re more likely to come to you if they know you’ll respond. You can show that you’re available to your clients in multiple ways, including responding in a timely manner and providing multiple avenues of contact.

Empathize

One of the most powerful things you can do to show love to your clients is to empathize with them–put yourself in their shoes. Empathizing takes more listening than talking. When communicating with your clients, try listening to understand instead of listening to respond. Acknowledge their point of view and enter conversations with a kind heart and an open mind. This skill takes some slowing down, but its effect can be powerful.

You can even use these ideas to help bring you new clients by having client reviews and success stories that reference these moments on your site and marketing plan.  If you aren’t sure how to do that, let a SEO Websites for Attorneys Company Help.

Do you have questions regarding client appreciation? Don’t hesitate to contact the Websites for Law Firms company at Law Firm Sites today. We are also available to discuss Law Firm Website Designs as well as SEO for law firm websites.