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Nebraska Rules of Professional Conduct

Reading through the Nebraska Bar Rules before you plan your internet marketing strategy or update your law firm website will be very beneficial and helpful to you. If you do not follow those rules, you may be subject to disciplinary actions.

To avoid any issues with your internet marketing, consider hiring the marketing team at Law Firm Sites who can help create a website and marketing plan that is both effective and ethical.

More information about the Nebraska Bar Rules can be found below.


Nebraska Rules of Professional Conduct – This website contains the full list of professional conduct rules in Nebraska.

Nebraska Bar Ethics Opinions – Do you have more questions after reading through the professional conduct rules? This is a helpful resource to you.

Key Rules to be Aware of


§ 3-507.1. Communications concerning a lawyer’s services.

A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading.

§ 3-507.2. Advertising.

(a) Subject to the requirements of Rules 7.1 and 7.3, a lawyer may advertise services through written, recorded or electronic communication, including public media.

   (b) A lawyer shall not give anything of value to a person for recommending the lawyer’s services except that a lawyer may

(1) pay the reasonable costs of advertisements or communications permitted by this Rule;

(2) pay the usual charges of a legal service plan or a not-for-profit or qualified lawyer referral service. A qualified lawyer referral service is a lawyer referral service that has been approved by an appropriate regulatory authority;

(3) pay for a law practice in accordance with Rule 1.17; and

(4) refer clients to another lawyer or a nonlawyer professional pursuant to an agreement not otherwise prohibited under these Rules that provides for the other person to refer clients or customers to the lawyer, if

(i) the reciprocal referral agreement is not exclusive, and

(ii) the client is informed of the existence and nature of the agreement.

(c) Any communication made pursuant to this rule shall include the name and office address of at least one lawyer or law firm responsible for its content.

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