Delaware Rules of Professional Conduct
The Delaware Bar provides the Delaware Lawyers’ Rules of Professional Conduct (DLRPC), which you should review if you are wanting to create a marketing plan. If you fail to keep the rules laid out, the Delaware Bar may take disciplinary action against your firm.
Like most states, Delaware Bar advertising rules indicate that false or misleading information is prohibited from attorney advertising. An experienced marketing firm can help you create advertisements and a marketing plan that keeps these regulations.
To learn more about the state rules for advertising, look through the resources below.
Resources
Delaware Rules of Professional Conduct – This resource gives you the complete guide to the rules of professional conduct in Delaware.
Delaware Ethics Opinions – Here you’ll find an index of ethics opinions for the Delaware Bar Rules.
Key Rules to be Aware of
Rule 7.1. Communications concerning a lawyer’s services.
A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading.
Rule 7.2. Advertising.
(a) Subject to the requirements of Rules 7.1 and 7.3, a lawyer may advertise services through written, recorded or electronic communication, including public media.
(b) Except as permitted by Rule 1.5(e), a lawyer shall not give anything of value to a person for recommending the lawyer’s services except that a lawyer may
(1) pay the reasonable costs of advertisements or communications permitted by this Rule;
(2) pay the usual charges of a legal service plan or a not-for-profit or qualified lawyer referral service. A qualified lawyer referral service is a lawyer referral service that has been approved by an appropriate regulatory authority; and
(3) pay for a law practice in accordance with Rule 1.17.
(c) Any communication made pursuant to this rule shall include the name and office address of at least one lawyer or law firm responsible for its content.
