Skip to Content

Law Firm Sites Blog

Why is SEO Important?

May, 15 2013
Article by
Avatar photo
Jo Stephens

SEO is the driving force behind a successful marketing campaign. In other words, SEO (known as search engine optimization) enables a lawyer website to promote their legal services. Making the most optimum revisions are essential to creating online business growth. Law websites thrive on SEO because legal advertising is highly competitive and expensive. Why is SEO important?

There are millions of websites on the Internet. Thousands of online companies sprout up, and just as many fail as a result of poor SEO. Legal websites realize that clients are searching online for specific things. Such as: trademark, traffic, divorce, final will and testament, wrongful termination, discrimination and business representation. Simply put, a legal firm must build confidence in their clients to secure their business.

A lawyer website is a business site detailing the types of legal services a lawyer provide their clients. The best SEO involves making the proper updates to keep a lawyer and or legal firm in the legal discussion. Clients prefer to search on the first few pages to find reliable legal services, which is where reliable Search Engine Optimization comes into play.

Law websites that use duplicate content, no meta tags, no site description, insufficient keywords, and use an ineffective domain name are losing the legal battle with their competitors. Their legal competitors are making constant SEO updates to produce lead generation. They are the law firms who are spending top dollars to secure premiere domain names to market their legal services. The majority of legal marketing relies on SEO.

SEO involves more than just getting a website ranked on the first page. A Search Engine Optimizaton professional searches for broken links, ensures the right keywords are featured on a website, instructs a lawyer and or attorney to display personal images to build a rapport with clients, and to build reliable links to drive legal business.

Why is SEO important?

The best SEO promotes a law website to deliver long-term results. The cost to bid on highly competitive keywords increase legal advertising, thus driving up the cost of advertising for short-term gains. In the legal space, law firms and lawyers must implement SEO into their online marketing campaign to avoid losing valuable leads.

Do you want to see your site with a new look?