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Podcast Puzzle: Which One Should You Be Listening To

March, 30 2018
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Jo Stephens
lawyer marketing legal websites

How Podcasts Can Help Keep You in the Legal Loop and Help You Gain More Clients

While podcasting has a history starting back in the 80’s, over the past few years, podcasts are more popular than ever. No matter what interests you have, you’ll be happy to know that there is a podcast out there for you. We’ll be covering some podcasts that you can benefit from–especially if you’re an attorney. Also, we’ll talk about how Law Firm Sites Inc. can help you post your own podcast to your legal websites as another way of lawyer marketing.

What is a podcast?

Let’s say that you want to hear about some of the most recent national legal cases. That’s what podcasts are for. A podcast is an audio informational and/or educational show that discusses a particular topic in depth. It’s like listening to NPR or an audiobook, except they usually are in a more conversational tone. Podcasts are also great for marketing for attorneys.

Why listen to podcasts?

Podcasts allow you to consume media in a different way than other popular forms of media. If you’re reading a book or watching the nightly news – you have to keep a more active approach to consume information. Meanwhile, you can listen to podcasts on your daily commute to work, when you’re doing the dishes, or even when you’re exercising.

What podcasts should you be listening to?

While there are tons of podcasts for different people, let’s talk about some of them that you should be listening to as a lawyer. After finding podcasts to listen to, you’ll get a better idea of what podcasts you could create yourself which can then be used on your firm websites, as legal marketing.

“Lawyer 2 Lawyer” is co-hosted by two lawyers, J. Craig Williams and Robert Ambrogi. They usually cover current topics, such as Gun Legislation in regards to the Florida School Shooting.

“Serial” is a lawyer centric podcast, hosted by investigative journalist, Sarah Koenig, that takes a serialized approach to tell non-fiction stories over the course of a season. Sarah picks a specific case and tells the ins and outs of the story, so that you can listen to how attorneys won or lost them.

“The Digital Edge” is focused more on the technology side of law. Hosted by Sharon D. Nelson and Jim Calloway, these two lawyers are also experts in technological fields. They discuss topics that have to do with ways that technology and law coincide.

At the end of the day, a podcast can turn the passive moments of your day, into productive moments. In order to find podcasts these podcasts and more, just search on iTunes, the Google Play store, or Spotify to download or stream. You’ll want your own podcast to also be on these platforms. Law Firm Sites Inc. also ensures that if you have a podcast, it’ll be on your legal website, considering that podcasts can be one of the best ways for marketing for attorneys.

Why you should create your own podcast?

We’ve talked about how important listening to podcasts can be, but you should also consider creating your own. As an attorney, you are an expert on topics that plenty of people aren’t, which means they could learn from you directly from your legal websites. Not only are you helping educate people, but you can use your own podcast to drive people to your own firm websites, meaning more business for you through lawyer marketing. Law Firm Sites Inc. can help you put your podcasts on your legal website.

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