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Paragraph Length SEO for Law Firm Websites

October, 15 2021
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Jo Stephens
paragraph length

If you are curious about internet marketing for lawyers, then it is critical to rely on professional SEO for law firm website services. 

Given that the vast majority of people use the internet when they are looking for something they need, you need to make sure your website shows up in search engine results, and SEO can help you do that. 

SEO stands for search engine optimization, and paragraph length SEO is an overlooked aspect. What do you need to know about SEO paragraph length? Take a look at a few important points below!

Paragraph Length: How Long Should This Be?

paragraph length

When looking at SEO guidelines for paragraph length, shorter is usually better. 

According to, you should try to keep your paragraphs to 150 words or fewer. That way, your visitors can scan through your content. 

Realistically, the users aren’t reading every word.

In addition, this is better for search engines, as the vast majority of search engines understand that users are looking for shorter paragraphs that are easier to read.

But what happens if your paragraphs get too long?

Why Longer Paragraphs Hurt SEO

Writing shorter paragraphs can be surprisingly hard for a lot of people to do since it’s not a traditional or academic style of writing.

Longer paragraphs, however, can actually hurt your search engine optimization campaign. Longer paragraphs are harder to read. People are not going to want to read a giant wall of text. If they see a bunch of large paragraphs coming at them, they are going to be intimidated or annoyed. As a result, they will go somewhere else.

If people leave your website without doing anything else, this increases your bounce rate. Search engines track this, and if your bounce rate gets too high, your search engine results rankings will suffer. 

If you fall down the Google rankings, not as many people are going to visit your website. Therefore, elevate your rankings by keeping your paragraph short and sweet.

Our SEO Team at Law Firm Sites Can Help You

If you want to get the most out of your digital marketing efforts, then you should rely on us to help you. We are Law Firm Sites, and we provide blogs that have been optimized for readability. 

Contact us today to learn more about how we can help you with your internet marketing for lawyers! 

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