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Law Firm Sites Blog

4 Reasons You Need a Lawyer Website Redesign

March, 08 2022
Article by
lfsuser

Within seconds of viewing your law firm website, potential clients have already made several conclusions about your company and its reliability.  

Does your site represent the professionalism and quality that you provide with your law firm?  

An amateur-looking site with poorly designed graphics, low-quality photographs, or broken links can deter new clients.

 A law firm web design that looks professional, on the other hand, gives a great first impression and also demonstrates your commitment to details.

If you are finding that your law firm website design is not working or looking as you ideally want it to, you might want to consider a change. 

Here are some sure-tell signs that will help you decide if it’s time for a website redesign.

Reasons You Need a Website Redesign

Conversions

contact form

One of the best ways to track if you need a new site design is through analytics and behavior metrics on your site.

You can see how long people are staying on the website, and how they are interacting with the pages. Someone who is not interested in your services isn’t going to linger around your site for more than a few seconds or so.

You should also closely track how many of your visitors are converting, i.e. sending an email or submitting a contact form. This is the most important metric to help you determine if you need a new design.

Mobile Friendliness

Mobile website

Every day, a new technology comes out that increases the need for mobile-friendly websites. There are smartphones, tablets, and other mobile devices that require a website to auto-adjust to the screen size. 

As these technologies become more affordable and more popular, more and more website traffic comes from mobile visits. 

It is estimated that over half of all Google searches are from a mobile device. If your website is not mobile-friendly, you are missing out on many potential clients.

Engagement Opportunities

Menu Hierarchy

Modern websites should be interactive and user-friendly. Your law firm websites design should have features that are easy to use and understand for those with a basic understanding of the web.  

It is essential that links and navigation tools are designed with the user in mind.  Working with your website designer, determine what information on your site is most important to the customer. 

Then, create direct navigation to those items on the homepage.  Creating a search box within your site is one way to enable customers to find exactly what they are looking for.

Here are some other ways you can promote engagement on your site:

  • Having icons on the homepage that encourage a visitor to click to visit a “guide to divorce” or a “guide to DUI defense” can also help a potential client find the information they are looking for. 
  • Including a blog that allows for comments encourages visitors to feel a part of the greater conversation surrounding your firm’s particular practice area. 
  • Another useful feature is adding links to your social media platforms. Also, this will encourage clients to interact with your firm online. 

Does your attorney web design include all of these features? If not, it might be time for a website redesign.

Content

Take a minute to think back about the last time you updated your content. If it has been more than a year, chances are the information could be inaccurate and out-of-date. 

In addition, laws are always changing, as are clients and cases. It is important to keep the content fresh and accurate. 

Content also needs to be written to engage a client. That means focusing on how you can help a client. Also, using personal stories from cases you have worked on (with the client’s permission of course), is a great way to cater your website to your clients. If your content is lacking in any of these areas, it is time to consider an update.

Here’s a helpful video from Neil Patel that explains exactly how you can update your old content to increase traffic to your site:

How Often Should I Have a Website Redesign?

Your legal website design is something that should be evaluated every couple of years. Trends and technology change and make it necessary for you to stay up-to-date with your presence on the web. A new lawyer website design can ensure that your site has the ability to run on all types of platforms, has fast loading webpages, and a quality look that reinforces your brand.

Contact Us

If you are worried that your website is looking outdated, let the website design experts at Law Firm Sites create a custom design for you.

Do you want to see your site with a new look?