Law Website Design – 7 Steps To A Better Site
If you’re building a law firm website, there are a few things you should know about attracting and retaining visitors. Here are just seven tips for turning clicks into clients.
1. Know Your Demographic
Who are you hoping to reach with your website? Different demographics will have different responses to ads, words, images and offers. If you’re courting 30-year-old soccer moms, your site should look and feel different than one catering to 80-year-old senior citizens.
2. Improve Your Site Navigation
Some sites use sidebars. Others utilize drop-down menus. There’s no right or wrong answer when it comes to the kind of site navigation you prefer; it all depends on how you want to organize your content and display your services.
3. Upload Clearer Images
A professional firm website uses clear, high-quality images that aren’t blurred or pixilated. If you can’t take them on your own, hire a professional photographer to get the job done. You’ll thank them once you receive glowing client reviews.
4. Utilize SEO
Search Engine Optimization (SEO) is the art of improving your ranking in search engine results pages (SERPs). There are many tricks to SEO, but the main ones involve understanding and utilizing keywords to draw traffic to your website. Law Firm Sites can help you with this.
5. Integrate Social Media
In the 21st century, social media is a necessity for firm websites. You don’t have to go crazy. Just include buttons for your Facebook, Linkedin, Google+ and Twitter accounts so that clients can connect with you on all platforms.
6. Ensure Accessibility
Speaking of platforms, make sure that your website is accessible on phones, tablets and laptops. You don’t want a potential client to be denied access to your website just because they’re searching for you on a smartphone instead of a traditional desktop computer.
7. Solicit Feedback
What do your clients think about your website? Give them a way to contact you and share their thoughts. You’ll increase user engagement and receive valuable feedback on the way you designed your online presence.
These are just a few tips for improving your legal website. For more information, including how to purchase professional web developer services check out lawfirmsites.com.
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