Expansion is Progress: 15 Tips & Strategies to Grow Your Law Firm Online – Part 1
A good law firm website is a necessity for any attorney who wants to grow his or her business. Below are a series of tips that can help to drive more traffic to your site and, with a little effort, increase the number of people who walk through your doors.
1. Join the Chamber
All law firm sites can benefit from local exposure. One thing that most law firm marketing tends to forget is how useful a local organization other than the Bar can be. Make sure to look into joining your local Chamber of Commerce so that your site can get a link on the site. It’s an easy piece of attorney advertising you can’t afford to miss.
2. Link Out
No website can stand on its own. Law firm website marketing relies just as much on building links between sites as any other type of marketing. Make sure your law firm sites link out to others in the community and that they link back to you. This will help to drive more traffic to your site and allow you to raise your site’s profile at the same time.
3. Be Social & Promote
Lawyers advertising their sites often need to get creative. That’s why so many attorneys advertising their sites are advised to go on social media. It’s a quicker way to interact with clients and a great way to bump up the reputation of your firm. Keep your social plans separate from your law web design, but do make the social marketing a part of your overall plan.
4. Guest Blog
Another good way to build links is to guest blog. Find a legal site that’s not competing and offer to write an article on an area of interest. This will help to establish you as an authority while still helping you to grow your traffic. Attorneys marketing themselves as experts can always use another place to show off, so make sure that you add some useful information on the web.
5. Add Buttons
Good law firm website design should take advantage of all the tools out there. As such, good legal website design will always incorporate social media buttons. They don’t have to be intrusive, but they should be attached to any part of your site that you want others to see. If in doubt, use the buttons – they might help drive more traffic to you.