Expansion is Progress: 15 Tips & Strategies to Grow Your Law Firm Online – Part 3
11. Speed Up the Site
How long does it take visitors to get to your law firm sites? If it takes more than a second, you’re losing visitors. Make sure to remove any elements that slow things down unnecessarily. It might hurt your perceived design a bit, but it’s well worth the effort. If your site is currently slow, try removing larger elements one at a time. Once you have found the culprit, you can try different file types or types of compression to try to solve the loading problems.
12. Add Video
Video is exceptionally attractive to visitors. Lawyers advertising their services online should always add brief videos to their sites. Even something as simple as a brief introduction can play a major role in increasing your traffic. Only use videos that load quickly, though – slowing down your site can make a video worth less than the effort it takes to produce.
13. Easy Navigation
It should always be easy to find the information on your site. While you might like to nest things in complex menus or add several branching paths, the truth is that simple is always better. Make sure things like contact information are always available and that any other information is easy to see from any other page. Though this might make designing a good page a little harder, it’s worthwhile.
14. Tie it Together
Visitors shouldn’t have to go out of their way to get from one page to another on your site. Make sure that every page has a link back to your home page and to your contact information. If users have to go back and search for information, there’s a good chance that they will give up instead of putting in the work. Make sure your attorney sites as interconnected as possible to build up your site’s search ranking and to keep your potential clients happy.
15. Keep Adjusting
Finally, make sure that you always keep an eye on how your site performs. One of the worst things that owners of law firm sites can do is to rest on their laurels. Take a look at your traffic at least once every week and figure out if it’s still working as intended. If there is a major change, you might want to figure out if Google has changed its search algorithms or if an outside factor is impacting your traffic. If you are vigilant about monitoring your traffic, you’ll solve small problems before they become disasters.