Building Blocks: 3 Great Ways to Build Links
3 Great Ways to Build Links
If you own a business and, as a result, a business website, you probably already know the importance of having other sites link to your site. Whether your site is a Law Firm Sites Inc. site, a lawyer advertising site, a lawyer marketing or attorney marketing site, or anything in between, the fact remains that you need “back links” to boost credibility and to improve your search engine rankings.
When it comes to marketing for lawyers, it is important to realize that there are many sites relevant to your industry out there, and it’s your job to get those sites to link back to you, Doing so is effective for general legal advertising and lawyers advertising purposes. All you have to know is how to build these real, effective back links, and you can do it if you follow a few simple tips.
Tip #1: Try Reciprocal Linking
First things first, in term of Law Firm Sites Inc. linking, one of the best things you can do for lawyer advertising purposes is reciprocal linking.
Reciprocal linking is simply when you have another site link to your site, and you return the favor by linking to that site on yours. The key here is to make sure that, when you include links, it is for real, relevant reasons. It can’t just look like obvious lawyer marketing.
If you have an article about dog bite laws, for example, you probably shouldn’t link to a dog kennel site. Effective attorney marketing looks more like your dog bite laws page linking to a page that details dog bite laws in your state and vice versa.
Tip #2: Hire a Professional
When it comes to legal advertising, sometimes your best option is to let a professional do the work for you.
If you are not well-versed in search engine optimization (SEO) and other online marketing techniques and you want guaranteed results from your marketing for lawyers techniques, hiring a professional who is familiar with lawyers advertising needs is probably your best bet.
Tip #3: Be a Contributor
One final tip that can help you to build real, relevant, and effective back links is to offer your expertise up on other sites.
If you write a guest blog for a legal site, for example, or answer questions on a legal question and answer site, you can often include a link to your site as a legitimate “thank you” for your service.
As you can see, there are many ways to build links to your site. These are just three simple ways in which you can do so, but by consulting with a professional, you can easily learn and apply many more to get your site where you want it to be in terms of search engine ranking.