Law Firm Sites Blog

By Benjamin R. Gold, Esq., Founder of Lawyer Stories Over the years, I’ve had the privilege of interviewing over two…

Managing multi-location SEO for law firms is about earning visibility for each office without creating pages that feel repetitive or…

Law firms can compete without large marketing budgets by building durable visibility, improving conversion efficiency, and earning trust faster than…

Artificial intelligence summaries in Google Search are changing how prospective clients learn about legal issues, compare firms, and decide when…

Lead quality issues occur when a law firm receives inquiries that do not match its practice focus, service area, or…

Content pruning is the process of improving, consolidating, or removing pages that no longer serve users or search performance, and…

A monthly marketing review is useful when it is tied to the numbers that show whether interest turned into signed…

Thought leadership content helps a law firm earn trust and authority before a prospective client ever calls, because it shows…

Scroll depth indicates how far visitors scroll down a page, and it can reveal whether legal content is holding attention…