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10 Most Effective Law Firm Marketing Strategies

November, 20 2017
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Jo Stephens
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Online marketing for law firms is an ever-changing business. With so many technologies and trends, it can be hard to keep up. However, don’t worry, the following 10 strategies are most effective for helping your law firm in all of its marketing adventures:

1. Links

Having quality links from reputable sites boosts your organic search results. SEO depends heavily on links, so reach out to partners for additional boosts. Better yet, guest post on an industry blog.

2. PPC

You don’t always have to pay. Sometimes, though, you should. Paying for ads means getting an ROI that is often greater than your overhead.

3. Meta

Meta descriptions are like click bait. They don’t boost SEO, however they do encourage potential clients to click through.

4. Headers

Always put keywords in your headers when possible. This will boost your SEO rankings a good amount.

5. Long Form

Create 1,000 word and longer articles. It may seem difficult, but it pays off in the end.

6. Keyword Research

Know your market before writing content. Using keyword research lets you strategize what to write about to attract your ideal audience.

7. Mobile Friendly

Make your site mobile friendly. If you don’t, you’ll frustrate users on their phone.

8. Website Redesign

Redesign your website every once in a while. It keeps things fresh and engaging.

9. Site Security

Don’t skimp on security. Protecting your client information and banking assets should be a top priority.

10. Consult Experts

Smart law firms are realizing the best use of their time is on their specialty: practicing law. So do what you do best and let expert consultants and agencies help you with your marketing for law firms. For example, Law Firm Sites can help you with your law firm marketing plan. They can construct strategies to ensure you get more rankings, visitors, and clients as a result.

Smart lawyers use the best practices in their industry to gain an advantage with their attorney website marketing. Use the trends above and let Law Firm Sites help make your ideal online presence a reality. Visit today to get started on building your online strategy for your law firm. You’ll be able to set yourself up for success now and years later.

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