Top 25 Business Directories Your Law Firm Must Be Featured On
Like any business, your law firm benefits from networking—especially when you network with the right people. Imagine if there was a convention full of people looking for law firms.
Well guess what…there is.
It’s called the internet.
Local seo for your law firm is crucial for attracting clients who need to connect with your law firm immediately. While you might think it’s important to get your law firm specifically listed on law firm business directories, it’s best to get them listed on general local business listings.
You may think that local SEO for your law firm requires tons of work—and it does. But getting your law firm listed on local business directories is the best way to get in front of clients.
What are Local Business Directories?
Local business directories are basically an online version of a phonebook—only they’re tailored specifically to user searches based on location (and a few other factors).
These business directories actually cater to a number of different businesses, including law firms. Unfortunately there’s a large number of directories, so outsourcing your law firm local SEO can help you save time and avoid wasting time on the directories that don’t matter.
Why are Local Business Directories so Important?
Getting your law firm on law firm business directories is the easiest way for clients to find you.
Whenever someone has a question today—whether they’re looking for a law firm or the meaning of life—they turn to search engines for help. Search engines are continually getting better at the semantic game of neural matching, which allows them to deliver relevant answers to user searches.
In addition to the fact that listing your business on local directories gets your name out in a number of places, it also increases the “trust factor” some search engines have about your business. The more places your law firm’s contact information is listed, the more credible it seems.
How To Optimize a Local Business Directory To Help Your SEO
The easiest way to optimize local business directory listings is just to take the time to make sure all the information is up to date.
Have phone numbers changed?
Has anyone left the firm, or started there?
Do you now specialize in other areas of law?
All of these updates should be taken care of you your listings.
That’s why it can be helpful to either have someone managing them for you, or use a service that combines several directories into one dashboard.
As we mentioned, the easiest way to build credibility and prominence online is just to make sure your business directory listings are consistent and numerous. That’s why you must get your law firm listed on as many directories as possible—and at least the top 25 local business directories.
The Top 25 Law Firm Directories
These are the directories that get the most traffic and have the most name brand recognition. If a potential client sees your law firm listed on one of these directories, they’ll know you’re a professional option for litigating their case.
And if they go from directory to directory to check out your options and consistently see you on all of them, they’ll assume you’re the best in town (which you are).
#1: Google My Business is without a doubt, the premier local business directory. Listing your law firm on Google My Business will increase your chances of showing up on the “local pack” that displays at the top of the search results: it’s a map of the three closests options.
#2: AppleMaps is the default GPS app for all Apple devices, such as iPhones. Do you know anyone who has an iPhone? Many people use AppleMaps as their default local search tool on the go, this is a great place to get in front of potential clients who need a lawyer right now.
#3: Facebook is the world’s largest social media platform with over 1 billion active users. Businesses are ranked based on Facebook reviews and ratings, so you’ll need to do a little bit of rapport building to strengthen your listing, but the payoffs can be huge, especially since consumers tend to be on Facebook several times a day.
#4: Foursquare is an app for discovering new places based on location and browsing history. The recommendations are personalized based on browsing activity and check-ins.
#5: Bing Places is where you’ll need to list your law firm to appear on Bing, which is the second-largest search engine in the world. Don’t underestimate the power of capturing 5.29% of internet search—which could translate into thousands or tens of thousands of local searches.
#6: Yelp is one of the first places consumers turn to when they need reviews about a business. Yelp is a great place to curate positive reviews and publicly respond to less-than-savory ones.
#7: If your law firm has anything to do with driving, you’ve got to get listed on TomTom, which creates GPS hardware and software for car manufacturers including Lexus, Mazda, Toyota, VW, Fiat, and Subaru. If a potential client verbally requests a “law firm” while their hands are on the wheel, you might be the next stop on the road.
#8: YellowPages is a key local business directory, despite the fact that we tend to not use phone physical books anymore. Don’t be fooled—YellowPages.com (recently rebranded as just the hip YP) is an authoritative online directory of every type of online business, as is its affiliate, Superages.
#9: InfoGroup is actually a lead generation service, but it can be a great place to get discovered, especially since they’re connected with 4,000 local business directories.
#10: LocalEze is a data management software that will help you make sure your law firm’s listing is consistent across multiple search engines like Yahoo, Bing, TomTom, and Apple.
#11: Factual is a location services software that provides actionable insights to help make data-driven marketing decisions. It’s used by large companies like Facebook, Uber, and CapitalOne. If you want some more insights about how to target your clients, Factual can provide that for your law firm.
#12: Nothing builds consumer confidence like the Better Business Bureau (BBB), a non-profit organization dedicated to improving marketplace trust in local businesses. If your law firm can get an A+ rating on the BBB, you’re as good as gold in terms of reputation.
#13: CityGrid is a way for you to manage your business across dozens of different local review sites and directories, all from one place.
#14: MapQuest is yet another online mapping service that consumers use to locate specific business and obtain driving directions. While AppleMaps is the go-to option for iOs, MapQuest has a number of awesome and nuanced features for Android users.
#15: Mantra totes itself as a venue for discovering small businesses—which could certainly include the brick and mortar establishment of your law firm. Users can search by category (lawyers and attorneys) and detailed subcategories (antitrust, bankruptcy, divorce, taxes…you get the idea).
#16: With a name like Local.com, you can only assume that this directory is a great place for finding local businesses. Local also fosters a great level of recurring searcher engagement with their blog content.
#17: ChamberofCommerce.com is a local business directory dedicated to small business. This is a place where businesses would go to find other businesses, so you can scoop up a lot of professional traffic, which is especially great if your law firm focuses on business concerns like taxes, workers comp, or setting up an LLC.
#18: MerchantCircle is another great place to network with other businesses. In addition to getting listed on their searchable database, they also have automated marketing tools.
#19: Groupon is a business directory, although consumers primarily know it as a place to score awesome deals. Keep in mind that Groupon is a venue for discounting services, so if that can’t be part of your business plan you may not want to list your law firm on here. But if it is, you’ll find it’s an easy way to get in front of consumers who may need help with routine matters like traffic violations.
#20: Yahoo! is still one of the largest search engines and email service providers out there, so a decent number of consumers interact with it every day. It’s also integrated with other business directories like Yelp and GoogleMaps, so Yahoo Small Business is one directory you won’t want to skip.
#21: Opendi is yet another city-based local business directory, where searches can locate goods and services with a direct link to your website. Opendi actually displays a picture of your homepage, which is one reason why you want to hire someone who specializes in law website designs (there will be other directories that show the same thumbnail image).
#22: Insider Pages is local business directory that aims to optimize search results based on client reviews. Insider Pages touts itself as a directory geared toward younger home-owning families in both suburban and urban areas.
#23: BOTW or Best of the Web is a city based local business directory. Considering it’s one of the web’s oldest directories, it carries a lot of weight in terms of SEO and authority.
#24:WAZE is yet another GPS app that has become popular in recent years due to its realtime feature that allows users to input helpful information about the road. Since many consumers use it instead of AppleMaps or MapQuest, it can be another easy way to get your law firm in front of a potential client.
#25: B2B Yellow Pages focuses on providing businesses with networking tools, as opposed to the consumer-facing focus of yellow pages. If you feel that the majority of your clients run a business, this directory is a must.
If you need help with your law firm search engine optimization strategy or execution, please don’t hesitate to reach out to us.
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