25 Local Business Directories Your Law Firm Must Be Featured On in 2021
Like any business, your law firm benefits from networking—especially when you network with the right people.
Imagine if there was a convention full of people looking for law firms.
In a way, there is.
It’s called the internet.
Local SEO for your law firm is crucial for attracting clients who need to connect with your law firm immediately.
While you might think it’s important to get your law firm specifically listed on law firm business directories, you should also get them listed on general local business listings.
What are Local Business Directories?
Local business directories are basically an online version of a phonebook—only they’re tailored specifically to user searches based on location (and a few other factors).
These online directories for businesses actually cater to a number of different businesses, including law firms.
Unfortunately, there’s a large number of directories, so outsourcing your law firm local SEO can help you save time and avoid wasting time on the directories that don’t matter.
Why are Local Business Directories so Important?
Getting your law firm on local business directories is the easiest way for clients to find you.
Whenever someone has a question today—whether they’re looking for a law firm or the meaning of life—they turn to search engines for help.
Search engines are continually getting better at the semantic game of neural matching, which allows them to deliver relevant answers to user searches.
In addition to the fact that listing your business on local directories gets your name out in a number of places, it also increases the “trust factor” some search engines have about your business. The more places your law firm’s contact information is listed, the more credible it seems.
How To Optimize a Local Business Directory To Help Your SEO
The easiest way to optimize local business directory listings is just to take the time to make sure all the information is up to date.
- Have phone numbers changed?
- Has anyone left the firm, or started there?
- Do you now specialize in other areas of law?
All of these updates should be taken care of in your listings.
That’s why it can be helpful to either have someone managing them for you or use a service that combines several directories into one dashboard.
As we mentioned, the easiest way to build credibility and prominence online is just to make sure your business directory listings are consistent and numerous.
Here are some of the top ones your firm can be listed on.
The Top 25 Law Firm Directories
These are the directories that get the most traffic and have the most name-brand recognition. If a potential client sees your law firm listed on one of these directories, they’ll know you’re a professional option for litigating their case.
And if they go from directory to directory to check out your options and consistently see you on all of them, they’ll assume you’re the best in town.
Google My Business is without a doubt, the premier local business directory. Listing your law firm on Google My Business will increase your chances of showing up on the “local pack” that displays at the top of the search results: it’s a map of the three closest options.
AppleMaps is the default GPS app for all Apple devices, such as iPhones. Do you know anyone who has an iPhone? Many people use AppleMaps as their default local search tool on the go, this is a great place to get in front of potential clients who need a lawyer right now. You can get listed on AppleMaps by registering your business.
Facebook is the world’s largest social media platform with over 1 billion active users. Businesses are ranked based on Facebook reviews and ratings, so you’ll need to do a little bit of rapport building to strengthen your listing, but the payoffs can be huge, especially since consumers tend to be on Facebook several times a day.
Foursquare is an app for discovering new places based on location and browsing history. The recommendations are personalized based on browsing activity and check-ins.
5. Bing Places
Bing Places is where you’ll need to list your law firm to appear on Bing, which is the second-largest search engine in the world. Don’t underestimate the power of capturing 5.29% of internet search—which could translate into thousands or tens of thousands of local searches.
Yelp is one of the first places consumers turn to when they need reviews about a business. Yelp is a great place to curate positive reviews and publicly respond to less-than-savory ones.
Linkedin Company Directory is a comprehensive listing for businesses and law firms. This is especially useful if you’re trying to network and make connections with others.
YellowPages is a key local business directory, despite the fact that we tend to not use phone physical books anymore. Don’t be fooled—YellowPages.com (recently rebranded as just the hip YP) is an authoritative online directory of every type of online business, as is its affiliate, Superpages.
Thumbtack is a lead generation resource focused on contracted work for local needs. They are great at connecting local businesses and firms to those needing specific services.
10. Neustar Localeze
Neustar Localeze is a data management software that will help you make sure your law firm’s listing is consistent across multiple search engines like Yahoo, Bing, and Apple.
This resource will allow you to list your business under specific categories, but you can also pay to advertise within the platform.
Nothing builds consumer confidence like the Better Business Bureau (BBB), a non-profit organization dedicated to improving marketplace trust in local businesses. If your law firm can get an A+ rating on the BBB, you’re as good as gold in terms of reputation.
Nextdoor is focused on neighbor-to-neighbor discussions, recommendations, and listings. This is a great place to really become a resource for your city.
MapQuest is yet another online mapping service that consumers use to locate specific businesses and obtain driving directions. While AppleMaps is the go-to option for iOs, MapQuest has a number of awesome and nuanced features for Android users.
Manta totes itself as a venue for discovering small businesses—which could certainly include the brick and mortar establishment of your law firm. Users can search by category (lawyers and attorneys) and detailed subcategories (antitrust, bankruptcy, divorce, taxes…you get the idea).
With a name like Local.com, you can only assume that this directory is a great place for finding local businesses. Local also fosters a great level of recurring searcher engagement with their blog content.
ChamberofCommerce.com is a local business directory dedicated to small businesses. This is a place where businesses would go to find other businesses, so you can scoop up a lot of professional traffic, which is especially great if your law firm focuses on business concerns like taxes, workers comp, or setting up an LLC.
MerchantCircle is another great place to network with other businesses. In addition to getting listed on their searchable database, they also have automated marketing tools.
Hotfrog really specializes in categories, as businesses can create their own tags and categories to be found.
Yahoo! is still one of the largest search engines and email service providers out there, so a decent number of consumers interact with it every day. It’s also integrated with other business directories like Yelp and GoogleMaps, so Yahoo Small Business is one directory you won’t want to skip.
Opendi is yet another city-based local business directory, where searchers can locate goods and services with a direct link to your website. Opendi actually displays a picture of your homepage, which is one reason why you want to hire someone who specializes in law website designs (there will be other directories that show the same thumbnail image).
2FindLocal is similar to other business directories, where you can search specific parameters for your needs.
BOTW or Best of the Web is a city-based local business directory. Considering it’s one of the web’s oldest directories, it carries a lot of weight in terms of SEO and authority.
EZLocal has the motto, “Local Business Search Made EZ.” They also offer management services for your business’s digital presence.
Brownbook.net is where you can search for specific information on businesses as well as information and news about newly-claimed businesses.
If you need help with your law firm search engine optimization strategy or execution, please don’t hesitate to reach out to us.