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Tennessee Rules of Professional Conduct

Being familiar with the advertising rules stated in the Tennessee Rules of Professional Conduct will be greatly beneficial for your law firm marketing plan. These rules will lay out what you can and can’t say on your website, such as comparing yourself to other attorneys, discussing past case results, and other topics. If you fail to follow all of the rules, you may be subject to discipline.

Fortunately, if you have the help of the law firm marketing team at Law Firm Sites, you will have a team that can create a marketing plan and create a website that follows all of these rules.

If you want to learn more about the Tennessee Rules of Professional Conduct, visit the resources listed below.


Tennessee Rules of Professional Conduct – This resource contains the full set of rules for the state.

Tennessee State Bar Ethics Opinions – If you have questions after reading through the rules, this resource will help.

Key Rule to be Aware of



(a) A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading.

(b) Subject to the requirements of paragraph (a) above and RPCs 7.3 and 7.6, a lawyer may advertise services through written, recorded, or electronic communications, including public media. Any communication made under this Rule shall include the name and contact information of at least one lawyer or law firm responsible for its content.

(c) A copy or recording of each advertisement shall be retained by the lawyer for two years after its last dissemination along with a record of when and where the advertisement appeared.

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