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New Hampshire Rules of Professional Conduct

With the help of a law firm marketing team, you will be able to follow all of the advertising rules in New Hampshire.

Reading through the New Hampshire Rules of Professional Conduct will be one of the most helpful things you can do before creating an internet marketing plan. If you fail to adhere to all of the rules, you may be subject to disciplinary actions against you and your firm.

For resources regarding the New Hampshire Rules of Professional Conduct, please utilize the resources listed below.


New Hampshire Rules of Professional Conduct – This link will take you to the complete list of professional conduct rules in New Hampshire.

Legal Bar Ethics Opinions – If you have further questions regarding the professional conduct rules, these ethics opinions will be helpful to you.

Key Rules to be Aware of


Rule 7.1. Communications Concerning a Lawyer’s Services

A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services.  Without limiting the generality of the foregoing, a communication is false or misleading if it:

(a) contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement, considered in light of all of the circumstances, not materially misleading;

(b) is likely to create an unjustified expectation about results the lawyer can achieve, or states or implies that the lawyer can achieve results by means that violate the rules of professional conduct or other law; or

(c) compares the lawyer’s services with other lawyers’ services, unless the comparison can be factually substantiated.

Rule 7.2. Advertising

(a) Subject to the requirements of Rules 7.1 and 7.3, a lawyer may advertise services through written, recorded or electronic communication, including public media.

(b) A lawyer shall not give anything of value to a person for recommending the lawyer’s services except that a lawyer may

(1) pay the reasonable costs of advertisements or communications permitted by this Rule;

(2) pay a fee charged by an organization that is recognized by the Internal Revenue Service as exempt from taxation pursuant to Section 501(c)(3) of the Internal Revenue Code; and

(3) purchase a law practice in accordance with Rule 1.17.

(c) Any communication made pursuant to this rule shall include the name and office address of at least one lawyer or law firm responsible for its content.

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