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Arkansas Rules of Professional Conduct

The Arkansas State Bar has created rules regarding internet and website marketing, and it is essential that you follow these rules. If you don’t, you may be subject to disciplinary actions.

With the help of a creative and experienced web marketing team, you can rest easy knowing that your marketing is in good hands. We can help you ensure your advertisements don’t contain false or misleading information, while still attracting new customers.

The information below contains all of the rules and regulations the Arkansas Bar has on internet marketing.


Arkansas Bar Association – Here you’ll find general information about the Arkansas Bar Association, as well as links to comments, ethics opinions, and the official rules of professional conduct.

Arkansas Rules of Professional Conduct – Here’s a direct link to the rules regarding advertising and marketing for lawyers in Arkansas.

Ethics Opinions – This resource will help if you have further questions after reading the rules of professional conduct.

Key Rules To Be Aware of


Rule 7.2. Advertising.

(a) Subject to the requirements of Rules 7.1 and 7.3, a lawyer may advertise services through public media, such as a telephone directory, legal directory, newspaper or other periodical, outdoor advertising, radio or television, or through written or electronic communication.

(b) A copy or recording of an advertisement or communication shall be kept for five years after its last dissemination along with a record of when and I where it was used.

(c) A lawyer shall not give anything of value to a person for recommending the lawyer’s services, except that a lawyer may pay the reasonable cost of advertisements or communications permitted by this rule and may pay the usual charges for not-for-profit lawyer referral service or other legal service organization; and may pay for a law practice in accordance with Rule 1.17.

(d) Any communication made pursuant to this Rule shall include the name of at least one lawyer who is licensed in Arkansas and who is responsible for its content, and shall disclose the geographic location of the office or offices of the attorney or the firm in which the lawyer or lawyers who actually perform the services advertised principally practice law.

(e) Advertisements may include photographs, voices or images of the lawyers who are members of the firm who will actually perform the services. If advertisements utilize actors or other individuals, those persons shall be clearly and conspicuously identified by name and relationship to the advertising lawyer or law firm and shall not mislead or create an unreasonable expectation about the results the lawyer may be able to obtain. Clients or former clients shall not be used in any manner whatsoever in advertisements. Dramatization in any advertisement is prohibited.