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Attorney Advertising:
Wyoming Bar Guidelines and Rules

Before you start a marketing plan for your law firm, you’ll want to make sure you understand all of the Wyoming Bar guidelines for internet advertising. Luckily, a trusted marketing firm can help you understand these guidelines, as well as create a website that adheres to all of the Bar rules.

For example, if you wish to publish an advertisement, you must include your law firm’s address or the address of an attorney.

More information on this and other regulations can be found using the resources listed below.

 

Resources

Wyoming Rules of Professional Conduct for Attorneys. – this link contains the rules of Professional Conduct for Attorneys in Wyoming.

Wyoming’s Ethics Help Blog Category – this link contains the Ethics blog for Wyoming.

 

Key rules to be aware of

Rule 7.2. Advertising (Effective until September 1, 2019.)

(a) Subject to the requirements of Rules 7.1 and 7.3, a lawyer may advertise services through written, recorded or electronic communication, including public media.

(b) A lawyer shall not give anything of value to a person for recommending the lawyer’s services except that a lawyer may

(1) pay the reasonable costs of advertisements or communications permitted by this Rule; 105 RULES OF PROFESSIONAL CONDUCT Rule 7.2

(2) pay the usual charges of a legal service plan or a not-for-profit or qualified lawyer referral service. A qualified lawyer referral service is a lawyer referral service that has been approved by an appropriate regulatory authority;

(3) pay for a law practice in accordance with Rule 1.17; and

(4) refer clients to another lawyer or a non-lawyer professional pursuant to an agreement not otherwise prohibited under these Rules that provides for the other person to refer clients or customers to the lawyer, if: (i) the reciprocal referral agreement is not exclusive; and (ii) the client is informed of the existence and nature of the agreement.

(c) Any communication made pursuant to this Rule shall include the name and office address of at least one lawyer or law firm responsible for its content.

 

Rule 7.4. Communication of fields of practice (Repealed, effective September 1, 2019.)

(a) A lawyer may communicate the fact that the lawyer does or does not practice in particular fields of law. Rule 7.4 WYOMING COURT RULES 114

(b) A lawyer admitted to engage in patent practice before the United States Patent and Trademark Office may use the designation ‘‘Patent Attorney’’ or a substantially similar designation.

(c) A lawyer engaged in Admiralty practice may use the designation ‘‘Admiralty,’’ ‘‘Proctor in Admiralty’’ or a substantially similar designation.

(d) A lawyer shall not state or imply that the lawyer is certified as a specialist in a particular field of law, unless:

(1) the lawyer is certified as a specialist by an organization that has been approved by an appropriate state authority or that has been accredited by the American Bar Association; and

(2) the name of the certifying organization is clearly identified in the communication. Comment.