state icon

Attorney Advertising:
Washington Bar Guidelines and Rules

The Washington State Bar has created rules regarding internet and website marketing, and it is essential that you follow these rules. If you don’t, you may be subject to disciplinary actions.

With the help of a creative and experienced web marketing team, you can rest easy knowing that your marketing is in good hands. We can help you ensure your advertisements don’t contain false or misleading information, while still attracting new customers.

The information below contains all of the rules and regulations the Washington Bar has on internet marketing. You may also want to read comments on the rules for further guidance on advertising in Washington.

Resources

Rule 7.2 on Advertising for Attorneys in Washington –

Booklet for the Unofficial Washington Rules of Professional Conduct –

Washington State Bar Association –

Key Rule to Be Aware of

RPC 7.2 ADVERTISING

(a) Subject to the requirements of Rules 7.1 and 7.3, a lawyer may advertise services through written, recorded or electronic communication, including public media.

(b) A lawyer shall not give anything of value to a person for recommending the lawyer’s services, except that a lawyer may

(1) pay the reasonable cost of advertisements or communications permitted by this Rule;

(2) pay the usual charges of a legal service plan or a not-for-profit lawyer referral service;

(3) pay for a law practice in accordance with Rule 1.17; and

(4) refer clients to another lawyer or LLLT pursuant to an agreement not otherwise prohibited under these Rules that provides for the other person to refer clients or customers to the lawyer, if

(i) the reciprocal referral agreement is not exclusive, and

(ii) the client is informed of the existence and nature of the agreement.

(c) Any communication made pursuant to this Rule shall include the name and office address of at least one lawyer or law firm responsible for its content.