Oregon Rules of Professional Conduct
Wanting to update your internet marketing or change your website advertising? You’ll need to read through the Oregon Rules of Professional Conduct before moving forward.
If you fail to follow all the guidelines listed, you may be subject to some disciplinary action.
Luckily, the creative marketing team at Law Firm Sites can assist you in creating a marketing plan and website that follow the state guidelines while still being effective.
For more information on the state bar rules, visit the resources listed below.
Oregon State Bar Rules of Professional Conduct – This resource will explain in full detail the bar rules of professional conduct
Oregon State Bar Ethics Opinions – Have questions after reading through the rules? This is a helpful resource
Key Rules to be Aware of
RULE 7.1 COMMUNICATION CONCERNING A LAWYER’S SERVICES
A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services. A communication is false or misleading if it contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading.
RULE 7.2 ADVERTISING
(a) Subject to the requirements of Rules 7.1 and 7.3, a lawyer may advertise services through written, recorded or electronic communication, including public media.
(b) A lawyer shall not give anything of value to a person for recommending the lawyer’s services except that a lawyer may
(1) pay the reasonable costs of advertisements or communications permitted by this Rule;
(2) pay the usual charges of a legal service plan or a lawyer referral service;
(3) pay for a law practice in accordance with Rule 1.17; and
(4) give nominal gifts as an expression of appreciation that are neither intended nor reasonably expected to be a form of compensation for recommending a lawyer’s services.
(c) Any communication made pursuant to this rule shall include the name and contact information of at least one lawyer or law firm responsible for its content.
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