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Attorney Advertising:
Ohio Bar Guidelines and Rules

With the help of a law firm marketing team, you will be able to follow all of the advertising rules in Ohio.

Reading through the Ohio Rules of Professional Conduct will be one of the most helpful things you can do before creating an internet marketing plan. If you fail to adhere to all of the rules, you may be subject to disciplinary actions against you and your firm.

For resources regarding the Ohio Rules of Professional Conduct, please utilize the resources listed below.

Resources

Ohio Rules of Professional Conduct – This resource lists the Rules for Professional Conduct in Ohio.

Ohio Ethics Advisory Opinions – This resource contains a list of Frequently Asked Questions about ethics in Ohio.

Key Rules to be Aware of

RULE 7.1: COMMUNICATIONS CONCERNING A LAWYER’S SERVICES A lawyer shall not make or use a false, misleading, or nonverifiable communication about the lawyer or the lawyer’s services. A communication is false or misleading if it contains a material misrepresentation of fact or law or omits a fact necessary to make the statement considered as a whole not materially misleading.

RULE 7.2: ADVERTISING AND RECOMMENDATION OF PROFESSIONAL EMPLOYMENT

(a) Subject to the requirements of Rules 7.1 and 7.3, a lawyer may advertise services through written, recorded, or electronic communication, including public media.

(b) A lawyer shall not give anything of value to a person for recommending the lawyer’s services except that a lawyer may pay any of the following:

(1) the reasonable costs of advertisements or communications permitted by this rule;

(2) the usual charges of a legal service plan;

(3) the usual charges for a nonprofit or lawyer referral service that complies with Rule XVI of the Supreme Court Rules for the Government of the Bar of Ohio;

(4) for a law practice in accordance with Rule 1.17.

(c) Any communication made pursuant to this rule shall include the name and office address of at least one lawyer or law firm responsible for its content.

(d) A lawyer shall not seek employment in connection with a matter in which the lawyer or law firm does not intend to participate actively in the representation, but that the lawyer or law firm intends to refer to other counsel. This provision shall not apply to organizations listed in Rules 7.2(b)(2) or (3) or if the advertisement is in furtherance of a transaction permitted by Rule 1.17.