North Dakota Rules of Professional Conduct
The purpose of the North Dakota Rules of Professional Conduct is to ensure that your internet advertising is honest and ethical. It’s wise to read through these rules before creating a marketing plan to ensure that everything is established smoothly.
If you happen to make a mistake in this regard, you may subject yourself and your firm to disciplinary actions. A trusted marketing firm can help you in both your planning and executing of advertisements and can help you in your law firm website design in a way that follows all these rules.
For more information on the North Dakota Rules of Professional Conduct, see the resources listed below.
North Dakota Rules of Professional Conduct – This resource will contain the full list of Rules in New York for Professional Conduct
North Dakota Legal Ethics Opinions – Have questions after reading through the list of rules? This will be a helpful website.
Key Rules to be Aware of
RULE 7.1 COMMUNICATIONS CONCERNING THE SERVICES OF A LAWYER OR PERSONS PROFESSIONALLY ASSOCIATED WITH THE LAWYER
A lawyer shall not make a false or misleading communication about the lawyer, a person professionally associated with the lawyer, or their services. A communication is false or misleading if it:
(a) contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading;
(b) is likely to create an unjustified expectation about results the lawyer can achieve, or states or implies that the lawyer can achieve results by means that violate the Rules of Professional Conduct or other law;
(c) compares the lawyer with other lawyers, unless the comparison can be factually substantiated; or
(d) compares the lawyer’s services with other lawyers’ services based on the lawyer having received an honor or accolade, unless:
(1) the name of the comparing organization is stated, and
(2) the basis for the comparison can be substantiated.
RULE 7.2 ADVERTISING
(a) Subject to the requirements of Rule 7.1 and 7.3, a lawyer may market and advertise legal services through media, including published and on-line directories; newspapers, newsletters and other periodicals; outdoor advertising; electronic advertising, including radio, television, video and the Internet; and through text-based written and electronic communications.
(b) Any communication made pursuant to this Rule must include the name and office address of at least one lawyer or law firm responsible for its contents.
(c) A lawyer shall not give anything of value to a person for recommending the lawyer’s services, except that a lawyer may
(1) pay the reasonable costs of advertisements or communications permitted by this Rule;
(2) pay the usual charges of a not-for-profit lawyer referral service or legal service organization; and
(3) pay for a law practice in accordance with Rule 1.17.