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Attorney Advertising:
Mississippi Bar Guidelines and Rules

The Mississippi State Bar has created rules regarding internet and website marketing, and it is essential that you follow these rules. If you don’t, you may be subject to disciplinary actions.

Because the Mississippi advertising rules are restrictive, and because you need to submit documents to the State in order to advertise, marketing your firm may feel like a daunting task. That’s why a trusted marketing firm can help you through every step to make sure your website is both ethical and effective.

The information below contains the rules and regulations the Mississippi Bar has on internet marketing. You may also want to read comments on the rules for further guidance on advertising in Mississippi.

Resources

Mississippi Rules of Court – This resource details the Rules of Professional Conduct, as well as other Mississippi Rules of Court.

Mississippi Lawyer Advertising Checklist – Mississippi has provided a helpful resource for lawyers: a checklist for advertising

Mississippi Policies & Procedures for Lawyer Advertising – This site goes into further detail as to how advertisements need to be submitted for approval.

Key Rules to be Aware of

RULE 7.1 COMMUNICATIONS CONCERNING A LAWYER’S SERVICES

A lawyer shall not make or permit to be made a false, misleading, deceptive or unfair communication about the lawyer or lawyer’s services. A communication violates this rule if it:

(a) Contains a material misrepresentation of fact or law or omits a fact necessary to make the statement considered as a whole not materially misleading, or

(b) Creates an unjustified, false or misleading expectation about results the lawyer can achieve, or states or implies that the lawyer can achieve results by means that violate these 114 rules or other law; or

(c) states or implies that the lawyer is able to influence improperly or upon irrelevant grounds any tribunal, legislative body, or public official; or

(d) Compares the lawyer’s services with other lawyers’ services unless the comparison can be factually substantiated.