Illinois Bar Guidelines and Rules
The Illinois Bar follows the Rules of Professional Conduct when it comes to advertising, which you should review if you are wanting to create a marketing plan. If you fail to keep the rules laid out, the Illinois Bar may take disciplinary action against your firm.
As an example, you should be sure to include a disclaimer on your website pages. A disclaimer could say, “We do not promise that our services exceed that of another lawyer,” or, “The information on our website is intended for informational purposes and should not be taken as legal advice.”