Florida State Bar Guidelines and Rules
If you violate any part of the Rules of Professional Misconduct in Florida, you will be subject to discipline. These guidelines are extensive and can be complicated to understand. You should read through the applicable rules before you market your firm.
For example, if you state a claim that isn’t “objectively verifiable,” you may face disciplinary action. You want to ensure all of your marketing and advertisements can be backed by evidence. Florida Bar Rules have recently been criticized for being too harsh in this area.
Although Florida has the most restrictive attorney advertising rules in the country, a creative website marketing firm can help you approach your marketing plan in an effective and honest way.