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Attorney Advertising:
Colorado State Bar Guidelines and Rules

The Colorado State Bar’s rules for internet advertising and marketing can be daunting and confusing, which is why you should consider hiring a marketing firm that can help you navigate through all the regulations.

For example, if you wish to show your past case results on your website, Colorado State Bar rules state that you need to provide a disclaimer that the same results aren’t promised to occur in future cases.

To read more on the Colorado Bar’s rules for advertising, look through the resources listed below.

Resources

Rule 7.2 for Attorneys Advertising in Colorado –

Colorado Supreme Court –

Ethics Opinions by the Colorado Bar Association Ethics Committee –

Key Rules to be Aware of

Rule 7.2. Communications Concerning a Lawyer’s Services: Specific Rules

(a)   A lawyer may communicate information regarding the lawyer’s services through any media.

(b) A lawyer shall not compensate, give or promise anything of value to a person for recommending the lawyer’s services except that a lawyer may:

(1) pay the reasonable costs of advertisements or communications permitted by this Rule;

(2) pay the usual charges of a legal service plan or a not-for-profit or qualified lawyer referral service;

(3) pay for a law practice in accordance with Rule 1.17;

(4) refer clients to another lawyer or a nonlawyer professional pursuant to an agreement not otherwise prohibited under these Rules that provides for the other person to refer clients or customers to the lawyer, if:

(i) the reciprocal referral agreement is not exclusive; and

(ii) the client is informed of the existence and nature of the agreement; and

(5) give nominal gifts as an expression of appreciation that are neither intended nor reasonably expected to be a form of compensation for recommending a lawyer’s services.

(c) A lawyer shall not state or imply that a lawyer is certified as a specialist in a particular field of law, unless:

(1) the lawyer has been certified as a specialist by an organization that has been approved by an appropriate authority of the state or the District of Columbia or a U.S. Territory or that has been accredited by the American Bar Association; and

(2) the name of the certifying organization is clearly identified in the communication.

(d) Any communication made under this Rule must include the name and contact information of at least one lawyer or law firm responsible for its content.