How SEO on Your Website Can Benefit Your Law Firm
Where does your law firm’s website rank in the search engines? If it’s buried several pages deep, you probably won’t receive much traffic. Thankfully, search engine optimization (SEO) can help you achieve a higher ranking. If you’re still skeptical of SEO, check out the benefits it offers for the best law firm websites.
SEO is a form of inbound marketing, meaning it automatically attracts prospective clients without the need for direct advertising. When someone searches for a lawyer, they’ll see your website listed at the top of the results. Assuming they click it, this may help your law firm attract a new client.
Users typically view high-ranking sites as being more authoritative than their lower ranking counterparts. A high search ranking is essentially a seal of approval, indicating that Google trusts the website. This is why the best law firm websites are listed at the top of the search results.
SEO is one of the most cost effective forms of small law firm marketing. Pay-per-click (PPC) marketing platforms like Google AdWords can display your law firm on Google, but at a much greater cost. With AdWords and similar PPC networks, you pay for every click your ad listing receives. The average cost per click (CPC) for the keyword “law firm” is $3.64. In comparison, organic clicks from SEO are completely free.
The single greatest benefit of SEO for law firms is more clients. As your website’s search ranking increases, more prospects will see it. This results in more traffic to your site and ultimately more consultations for your law firm.
Do-It-Yourself vs Professional
Should you optimize your own law firm website or hire a professional agency? Opting for a DIY website optimization may sound like a great way to save money, but it doesn’t yield the same results as professional SEO.With experience building some of the best attorney websites on the Internet, the SEO experts at Law Firm Sites can help your site climb the search rankings for its target keywords. Regardless of your law firm’s needs, they can help you dominate the search engines.