SEO Suggestions: Client Reviews
Previously on our SEO Suggestion series, we discussed how adding “How To Guides” and/or “Steps to Take” blogs can help your SEO. Today we will be covering the topic of client reviews.
Like we mentioned before, Google is all about helping the customer, and reviews are one way Google can point customers in the right direction. Google wants to help customers find law firms and businesses that are trusted, that way the user will use Google again for their future searches.
Reviews can lead to your Google Business Listing getting a higher ranking in the map section or of your local SEO. The more positive reviews your firm has, the more likely you’ll rank higher on Google.
Apart from rankings on Google searches, reviews also show your potential clients that past and current clients recommend your services (that alone can bring a lot of business to your law firm). Researchers have found that 93% of customers say that reviews impact their decision in choosing a company/buying a service. Also, 76% of customers will trust those reviews just as much as recommendations from close friends and family (statistics from https://lawyerist.com/marketing/client-reviews-reputation/).
Where Should My Clients Leave a Review?
We suggest that law firms ask their clients to leave a review on multiple sites. You can also ask your peers, family and friends to leave a review. Just be sure to wait until after you’ve provided your service to ask them to leave a review.
Here are some places we recommend your clients leave a review of your firm:
- Google business listing
- Legal directories such as Avvo, Findlaw, and Justia
How Should I Ask My Clients to Leave a Review?
The best way to ask your client to leave a review is to send them an email. You might consider providing them with a link to the review page. Just be sure to thank them for their support. You can add a, “Leave a Review” button on your website, where you can link to those other directory/review sites.
Responding to Reviews
After your client leaves a review, be sure to thank them for taking the time to do so. You can do this on the Google business listing/directory reviews.
And, if for some reason there is a negative review, you have the opportunity to share a response to the review. Almost every business or service will have negative reviews, but responding to them in a respectful and patient way can also tell your potential clients a lot about your services.