Reviews: Bounce Rate

May 14, 2018 reviews: Bounce Rate

Why should a lawyer care about bounce rate and what in the world is it?

A lawyer should care about bounce rate because Google does. Bounce rate is: “the percentage of visitors to a particular website who navigate away from the site after viewing only one page.” It basically means the visitor either found what they were looking for and left or didn’t like what they saw and went to another website.

Google has a wonderful article on bounce rate. Here is the link: They define a bounce as “a single-page session on your site.” Why does it matter? Because, Google wants to show the best sites at the top of their search results to stay on top of the search engine market. They have determined the following vital metrics to determine what site is good and which site stinks:

  • Bounce rate – How many people leave your site without taking any action? If the majority of the public leave your site without clicking on any pages, it must be a bad site and the site’s ranking should drop.
  • Session time – How long do people stay on your site? The longer, the better. This is why videos are great to use on websites as well as solid content. Instead of naming an article “HB1203 Alterations” or even “Divorce Law Changes” it should read “Top 7 Divorce Law Changes & How It Affects You”. Make the article intriguing right from the start.
  • Back links – The number of people who reference your website on theirs makes a big difference. Read more about this by reading this article:
  • Page Views – How many people view your page.

There are numerous factors, however, those are the biggest players Google uses.

What is the target bounce rate for a law firm website?

A website that has 26% – 40% bounce rate is excellent. This means that roughly 7 out of 10 people who visit your website click a link and go deeper into the site. Furthermore, this means they are interested and want to learn more. Google will reward this bounce rate with a better ranking.

How Can I Get A Good Bounce Rate?

5 Simple Steps:

  • Know your current bounce rate – Ensure your site has Google Analytics installed. It is hard to improve your bounce rate if you do not know where it currently stands or where it’s been.
  • Look at your bounce rate from Audience Overview, Channels, All Traffic & All Pages report on Google Analytics
  • Build a new version of your home page (or the page with a high bounce rate) and do A/B variant testing through Google Experiments
  • Make the website about the visitor instead of about the firm. Talk about their issues they are experiencing instead of what you have done. People care about themselves first. The more you make the website about them, the more likely they will be to click through your website and call you.
  • Test. Test. Test. Try different ideas. Check out the competition. Put yourself in the shoes of a potential client and build a website page based on them – not your own. Test out different methods and launch what works best.

By working on your bounce rate, you achieve two things: making your website better for your clients as well as potential clients and your website will have a better Google ranking. It is a win-win.

For more information on bounce rate and how to increase your rank, call Dan at (800) 932-8242. He will provide you with a free evaluation of your website, your bounce rate, and specific ideas of how to increase your number of new cases.