Redesign: Will Yours Pay Off?
As you are looking towards the future of your law firm, your new marketing strategy must include a web presence and the budget. You are probably wondering whether or not you can get a couple more years out of the site that your daughter’s friend created for you. Here are some helpful things to consider when making the decision to update that old attorney website.
Many sites nowadays are built on an open source Content Management System (CMS), WordPress for example. The typical cost of one of these sites is between $5,000 and $15,000. Law Firm Sites, Inc. uses the most up-to-date open source CMS. While, they still keep their costs lower than the competition without sacrificing good design and material.
With a good CMS making changes is easy, which is important to overall cost. Most companies would charge a minimum of $125/hour for website changes. Search Engine ranking tools suggest making updates to the website at least 2-4 times/month. With Law Firm Sites, Inc. you can make most of your own changes with access to your CMS. If we do make your changes, our base fees are almost half of the national average with better response times and customer service. Plus, Law Firm Sites, Inc. specializes in website design for lawyers. The answer seems simple, but if you need a little more convincing…
The reason your law firm has a website is to gain more traffic and therefore, more business. One of the best ways to track this progress is to look at the “hits” on your site and see how long people are staying on the website, and how they are interacting with the websites. Someone who is not interested in your services isn’t going to linger around your site for more than 30 seconds or so. With all of our redesigns comes installation of Google Analytics, a program designed to track all of the “hits” and conversions (people interacting with your site–filling out contact forms, viewing videos, etc.). 1 out of every 100 visitors to your site should be a lead. If you don’t think you are making the 1% turn over, then you should consider a new website design that can easily bring up your lead numbers.
Trump the Competition:
The final indicator of website redesign should be your ranking on search engines like Google and Bing. This is called Search Engine Optimization (SEO). SEO brings traffic to your website by creating a good technical website. In addition to creating custom and SEO-friendly redesigns, Law Firm Sites, Inc. also specializes in attorney website SEO and content marketing. With excellent SEO ranking history and long-standing experience, our SEO techniques are fresh and proven.
Click here or call us today at (800) 932-8242 for a proposal and a FREE design concept.